How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Guardsix's ads lose the buyer

Guardsix is running 10 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 4 ads need fixing. Each ad below is one of Guardsix’s real live creatives, read straight from the ad libraries.

Guardsix’s live ads, scored against their buyer

See how it works, scored 7/10 against Guardsix’s ideal buyer. Pricing pain and European-first positioning land well, but the CTA 'See how it works' undersells a guide download.
Get the playbook: 5 steps to choosing your next security platform, scored 6/10 against Guardsix’s ideal buyer. Regulator data-residency hook is on-ICP but the playbook framing is generic enough to fit any security vendor.
See how it works, scored 8/10 against Guardsix’s ideal buyer. MSSP margin pain named explicitly with node-based pricing as the differentiator, hitting the primary buyer's core trigger.
Guardsix - Your closest ally in cyber security, scored 5/10 against Guardsix’s ideal buyer. Sovereign platform claim in body but creative leads with a generic demo hook and no ICP-specific pain.
Guardsix - Your closest ally in cyber security, scored 6/10 against Guardsix’s ideal buyer. 'Lean European defenders' lands on the right buyer but stops short of naming the sovereignty or compliance pain that triggers the switch.
Get the playbook: 5 steps to choosing your next security platform, scored 7/10 against Guardsix’s ideal buyer. Cost-scaling hook directly addresses ingestion-cost anxiety, and the playbook CTA lowers friction for a cold audience.
See how it works, scored 7/10 against Guardsix’s ideal buyer. Vendor-switch framing and data-control promise hit the core purchase trigger, though no regulatory specifics sharpen the urgency.
Get the playbook, scored 8/10 against Guardsix’s ideal buyer. NIS2, DORA and GDPR named explicitly make this the sharpest compliance hook in the set for the exact secondary ICP buyer.
Logpoint becomes Guardsix 👋 This is more than a new name. It’s a clear statemen, scored 5/10 against Guardsix’s ideal buyer. Brand-rename announcement builds awareness but carries no sovereignty or compliance value proposition for the active buyer.
See how it works, scored 7/10 against Guardsix’s ideal buyer. 'Lean SOC, day-one detections, no specialists required' speaks precisely to the lean-team pain, though sovereignty and compliance are absent.

See Guardsix’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.