Where Growth Union's ads lose the buyer

Growth Union is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.5 out of 10, and 0 ads need fixing. Each ad below is one of Growth Union’s real live creatives, read straight from the ad libraries.

Growth Union’s live ads, scored against their buyer

• We got fired again. I love to brag about when Growth Union gets fired. When I po, scored 8/10 against Growth Union’s ideal buyer. Counter-intuitive hook with a named client reference earns trust, but no CTA or next step to capture warm readers.
• We don’t have polished case studies at Growth Union What we do have is incredibl, scored 7/10 against Growth Union’s ideal buyer. Honest anti-polish framing with a named happy client is credible.

See Growth Union’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.