How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where groundcover's ads lose the buyer

groundcover is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 5 ads need fixing. Each ad below is one of groundcover’s real live creatives, read straight from the ad libraries.

groundcover’s live ads, scored against their buyer

Datadog Pricing Explained: Why Your Bill Keeps Growing, scored 7/10 against groundcover’s ideal buyer. Hits the core pain precisely but stops at the problem with no groundcover differentiator or CTA.
HUGE NEWS! 🎉 our first acquisition ever! groundcover acquires Wand Cloud - Cont, scored 6/10 against groundcover’s ideal buyer. Acquisition news is brand momentum, not a buyer pain hook, but Kubernetes optimization angle is on-ICP.
Datadog Pricing Explained: Why Your Bill Keeps Growing, scored 8/10 against groundcover’s ideal buyer. Specific 56% stat gives this version real proof that earns the click from cost-burned Datadog users.
10x in two years. Q3 results 👇 here are the real numbers behind Q3 (as transpar, scored 5/10 against groundcover’s ideal buyer. Company growth metrics speak to investors, not to engineers fighting observability bills.
How does a team of 2–5 people support observability across 10K+ AI/ML workloads , scored 8/10 against groundcover’s ideal buyer. Fortune 10 proof at massive AI/ML scale lands squarely on the ICP's biggest fear: team size vs. workload ratio.
Datadog Alternatives for Full-Stack Observability: 7 Tools Engineers Are Switching To in 2026, scored 7/10 against groundcover’s ideal buyer. VPC data-residency angle hits a real buy trigger but guide format dilutes urgency versus a direct product offer.
$100M Series C: What’s Next, scored 5/10 against groundcover’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Datadog Alternatives for Full-Stack Observability: 7 Tools Engineers Are Switching To in 2026, scored 7/10 against groundcover’s ideal buyer. Kubernetes-era framing of Datadog's model is a sharp pain hook but the guide CTA slows conversion for in-market buyers.
Live Demo: groundcover Monthly Product Showcase, scored 6/10 against groundcover’s ideal buyer. Live demo CTA is solid but zero pain framing means only already-aware prospects bother to register.
Switching Monitoring Tools?, scored 7/10 against groundcover’s ideal buyer. Query match and BYOC plus cost angle hit two core buy triggers cleanly for a high-intent searcher.
Cloud Native Infra Monitoring, scored 7/10 against groundcover’s ideal buyer. Cardinality-limits pain point is precise and the free enterprise trial lowers barrier, but no cost or VPC hook.
Switching Monitoring Tools?, scored 7/10 against groundcover’s ideal buyer. Migration intent hook lands well, BYOC and cost angle hit two core buy triggers.
Switching Monitoring Tools?, scored 7/10 against groundcover’s ideal buyer. Duplicate of ad 0, same strong migration hook and BYOC cost message.
Predictable OTel O11y Pricing, scored 8/10 against groundcover’s ideal buyer. Concrete per-node price anchors against Datadog sticker shock for cost-driven searchers.
Switching Monitoring Tools?, scored 7/10 against groundcover’s ideal buyer. Same strong migration and BYOC cost message as ads 0 and 1, no differentiation between variants.
groundcover APM, scored 4/10 against groundcover’s ideal buyer. Generic tagline with no cost, BYOC, or Kubernetes hook to separate it from any APM vendor.
BYOC Observability, scored 7/10 against groundcover’s ideal buyer. Data-sovereignty angle speaks directly to compliance-driven buyers keeping telemetry in-VPC.
OpenTelemetry Native Solution, scored 7/10 against groundcover’s ideal buyer. OTel-native lock-in angle resonates with engineers migrating off proprietary stacks.

See groundcover’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.