How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Greenly's ads lose the buyer

Greenly is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 0 ads need fixing. Each ad below is one of Greenly’s real live creatives, read straight from the ad libraries.

Greenly’s live ads, scored against their buyer

Carbon Management in Manufacturing, scored 8/10 against Greenly’s ideal buyer. Scope 3, SBTi, and CSRD audit checkboxes hit the exact compliance triggers this ICP fears most.
LCA demand is exploding. The resources to run them shouldn't have to. Most teams, scored 7/10 against Greenly’s ideal buyer. Manual LCA pain is real and specific for this ICP, but no proof or outcome number to seal the click.
Greenly + Normative.io = One team! Joining forces to build the world's largest c, scored 5/10 against Greenly’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Open-source LCA tools look free. At scale, they rarely are. Fine for a single pr, scored 7/10 against Greenly’s ideal buyer. Sharp contrarian hook targets LCA buyers managing portfolios, a real ICP pain point.
Carbon Intelligence for Retail, scored 8/10 against Greenly’s ideal buyer. Retail-vertical framing with CSRD hook, risk-opportunity grid, and clear demo CTA earns the click.
GHG Emissions in Manufacturing, scored 8/10 against Greenly’s ideal buyer. Audit-risk question hits the manufacturing ICP's sharpest fear, with CSRD, CBAM, Scope 3 all named.
Calculer le bilan carbone d'un groupe comme Fnac Darty, c'est traiter des millio, scored 7/10 against Greenly’s ideal buyer. Named enterprise customer and data-scale framing give strong proof for large-group buyers.
Greenly x Normative: One Climate Platform Leader, scored 5/10 against Greenly’s ideal buyer. Merger announcement positions scale but offers no buyer pain, outcome, or CTA to act on.
Greenly x Normative: One Climate Platform Leader, scored 7/10 against Greenly’s ideal buyer. Concrete scale proof builds credibility fast, but no regulatory hook or CTA to convert the ICP.

See Greenly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.