How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Great Question's ads lose the buyer

Great Question is running 14 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 5 ads need fixing. Each ad below is one of Great Question’s real live creatives, read straight from the ad libraries.

Great Question’s live ads, scored against their buyer

Ship Better Software Faster with AI-Native Research Workflows, scored 7/10 against Great Question’s ideal buyer. Strong ICP signal and free asset hook, but body copy cuts off before the workflow payoff lands.
Turn Your AI Assistant Into a Research Assistant, scored 7/10 against Great Question’s ideal buyer. Concrete integration story and 115+ abilities claim give real specificity, but 'most comprehensive' is a self-declared superlative without third-party backing.
Do research the easy way, scored 7/10 against Great Question’s ideal buyer. The recruiting-pain vignette is instantly relatable and the 7.5M participant pool is a concrete proof point.
Scale Research Beyond the Research Team, scored 8/10 against Great Question’s ideal buyer. Named Brex customer with a concrete scale metric makes this the strongest proof signal in the set.
A Smarter Alternative to UserTesting, scored 9/10 against Great Question’s ideal buyer. Specific dollar savings from a named rival and a named customer make this a near-perfect bottom-funnel switcher.
The ReOps platform built for scale and speed, scored 6/10 against Great Question’s ideal buyer. ReOps role signal and '7+ tools' number are solid, but the without-vs-with visual repeats ad #3 with no CTA shown.
Your Practical Guide to MCP for UX Research, scored 7/10 against Great Question’s ideal buyer. Timely topic with a concrete preview of who it serves, but 'Get it free' suggests ungated content while the format reads like a lead magnet, creating mild promise tension.
Cut 8+ research tools down to one AI-native platform, scored 6/10 against Great Question’s ideal buyer. The hub-and-spoke diagram names the right tools but stops at category claim with no proof, no outcome number, and no CTA visible.
Put Customer Insights at the Heart of Every Decision, scored 5/10 against Great Question’s ideal buyer. Founder origin story builds empathy but delivers no outcome, no customer proof, and no next step, making it forgettable as a standalone ad.
Make Every Sprint Insight-Ready with AI-Native Research, scored 7/10 against Great Question’s ideal buyer. Named Asana logo and a real human quote land proof, but the quote itself undersells the outcome.
Do research the easy way, scored 6/10 against Great Question’s ideal buyer. MCP hook is timely but the creative lists features without a concrete outcome or proof.
Consolidate your research tools, scored 7/10 against Great Question’s ideal buyer. The without-vs-with visual makes the consolidation case instantly, but no outcome number or CTA closes the deal.
Build Your Own Synthetic Persona, scored 5/10 against Great Question’s ideal buyer. Free asset is a clear hook but 'skill' is jargon and the use-case payoff for the ICP is never stated.
Scale Research Without the Operational Overhead, scored 9/10 against Great Question’s ideal buyer. Named ReOps Manager at Canva, end-to-end workflow quote, and 'Book a demo' CTA make this the strongest proof asset in the set.

See Great Question’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.