How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Grammarly's ads lose the buyer

Grammarly is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 2 ads need fixing. Each ad below is one of Grammarly’s real live creatives, read straight from the ad libraries.

Grammarly’s live ads, scored against their buyer

See How Phoenix College Scaled AI Across Existing Workflows, scored 7/10 against Grammarly’s ideal buyer. Named customer and a concrete institutional outcome give IT buyers a real reason to click.
Build a Responsible AI Strategy for Your Institution, scored 6/10 against Grammarly’s ideal buyer. Relevant pain but the creative copy is vague and the offer lacks a specific outcome to pull the buyer in.
Extend Grammarly Into Your AI Strategy, scored 7/10 against Grammarly’s ideal buyer. Named institution and writing-activity data add proof, but the outcome framed as 'champions' is vague for a buyer.
Scale AI Without Losing Control, scored 7/10 against Grammarly’s ideal buyer. Clear vertical fit and live-tour CTA land well, but no pain hook or proof to earn the click cold.
Get More From Your Grammarly Investment, scored 8/10 against Grammarly’s ideal buyer. Named customer proof and a concrete outcome make this the strongest case-study pull in the set.
What could the next phase of Grammarly look like on your campus? More than 5 mil, scored 7/10 against Grammarly’s ideal buyer. Guide asset and product screenshot give a credible offer, but the headline buries the pain behind a feature name.
How do you support responsible AI use without losing sight of academic integrity, scored 8/10 against Grammarly’s ideal buyer. Pain-first headline hits the sharpest buyer fear in education and the guide asset gives a low-friction next step.
Scale AI Without Losing Control, scored 6/10 against Grammarly’s ideal buyer. Live-tour CTA is clear but the creative leads with no pain or proof, making it easy to scroll past cold.

See Grammarly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.