Where GotPhoto's ads lose the buyer

GotPhoto is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 2 ads need fixing. Each ad below is one of GotPhoto’s real live creatives, read straight from the ad libraries.

GotPhoto’s live ads, scored against their buyer

• Get Entagged for Just $199, scored 7/10 against GotPhoto’s ideal buyer. Clear price and ICP call-out land well, but no outcome or proof of time saved.
• Guide For School Photographers, scored 5/10 against GotPhoto’s ideal buyer. Asset title is on-segment but no preview of what is inside makes the download feel generic.
• 16-page School Photography PDF, scored 6/10 against GotPhoto’s ideal buyer. Specific page count adds tangibility over ad 1, but still no teaser finding or outcome inside.

See GotPhoto’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.