How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Gong's ads lose the buyer

Gong is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 1 ad needs fixing. Each ad below is one of Gong’s real live creatives, read straight from the ad libraries.

Gong’s live ads, scored against their buyer

4 Ways Sales AI Agents Drive Revenue Outcomes, scored 7/10 against Gong’s ideal buyer. Sharp contrast hook and pipeline framing land well, but no proof stat to seal the click.
How to Align SDRs and AEs to Drive More Pipeline, scored 6/10 against Gong’s ideal buyer. Relevant pain but the fix feels tactical and rep-level, not executive enough for VP or CRO buyers.
Instant Demo: See how Gong turns data into revenue, scored 7/10 against Gong’s ideal buyer. Specific lift stat and real UI screenshot make the demo feel credible and low-friction to click.
Exclusive Video Tour: How Gong Uses Gong, scored 8/10 against Gong’s ideal buyer. Peer-level framing with a real CRO and live dashboard screenshot is a strong trust signal for revenue leaders.
The best kept secret in sales coaching, scored 6/10 against Gong’s ideal buyer. Demo format and coaching UI are on-target but the headline copy is too vague to earn the click alone.
Take a Tour With Our CRO, scored 7/10 against Gong’s ideal buyer. Eat-your-own-cooking angle is compelling for CROs, but the creative headline has a minor grammar slip that undercuts polish.
Inside Anthropic’s revenue playbook, scored 9/10 against Gong’s ideal buyer. Named customer, two hard stats, and a punchy CTA give revenue leaders an immediate, credible reason to click.
The Playbook To Multi-Thread And Win Deals, scored 7/10 against Gong’s ideal buyer. The 67 percent stat is a strong hook but the offer stays at rep tactics, slightly below VP or CRO strategic interest.
How Uber wins in APAC with Revenue AI, scored 8/10 against Gong’s ideal buyer. Named customer, two hard metrics, and a role-matched proof source make this highly credible for RevOps buyers.
The Best Kept Secret in Sales Coaching, scored 6/10 against Gong’s ideal buyer. Intriguing hook but no proof, no metric, and no role signal to anchor a VP or CRO in cold feed.
Improve buyer response rates. Win more with Gong., scored 7/10 against Gong’s ideal buyer. Bold named-customer stat stops the scroll, but the body copy pain framing is generic and cuts off before the payoff.
Drive predictable growth. Win more with Gong., scored 8/10 against Gong’s ideal buyer. CRO role call-out, pipeline UI screenshot, and a low-friction 5-min demo CTA align tightly with the ICP pain.
Revenue AI Operating System Number One, scored 7/10 against Gong’s ideal buyer. Rank claim and sitelinks cover multiple buyer intents well.
Sales Enablement Software, scored 5/10 against Gong’s ideal buyer. Category headline matches a real ICP query but the body adds no differentiator or specific outcome beyond the generic claim.
13 Sales AI Prompts Win Deals, scored 6/10 against Gong’s ideal buyer. Concrete numbered asset is clickable but the offer targets individual reps more than VP or CRO buyers evaluating a platform.
Gong Gartner MQ Leader, scored 7/10 against Gong’s ideal buyer. Gartner Leader badge is strong third-party proof for enterprise evaluators, but 'Visit Site' CTA wastes the conversion moment.
See Gong In Action Win Deals, scored 5/10 against Gong’s ideal buyer. Headline promises wins but body copy is vague and self-referential, no specific outcome for the ICP.
Gong Official AI-Driven Insights, scored 5/10 against Gong’s ideal buyer. Benefit is real but generic, no specific pain or outcome to separate it from any sales tool.
Best Cold Calling Tips 100K Calls, scored 5/10 against Gong’s ideal buyer. Data-backed proof is strong but targets reps, not VP or CRO buyers who control the purchase.
30 Top Discovery Questions Buyer Stage, scored 5/10 against Gong’s ideal buyer. Rep-level content with a sharp hook, but misses the executive buyer who signs the deal.

See Gong’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.