How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Glassdoor's ads lose the buyer

Glassdoor is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 16 ads need fixing. Each ad below is one of Glassdoor’s real live creatives, read straight from the ad libraries.

Glassdoor’s live ads, scored against their buyer

My interview is at 2:30 so naturally I’m unavailable from 8am until further noti, scored 5/10 against Glassdoor’s ideal buyer. Relatable job-seeker humor lands well but ICP is indeterminate so buyer fit cannot be confirmed.
The new Millennial career plan? Never depend on one job. From upskilling to side, scored 5/10 against Glassdoor’s ideal buyer. Timely millennial career anxiety angle hooks the scroll but offer.
Millennial employees: “We’re fine!” Narrator: They were not fine. In fact, accor, scored 6/10 against Glassdoor’s ideal buyer. Data-backed employer-facing hook is the strongest of the three, speaking directly to a manager pain point.
Some CEOs really understood the assignment 🏆 Congrats to Jensen Huang of NVIDIA, scored 5/10 against Glassdoor’s ideal buyer. Brand recognition play celebrating top CEOs, not driving a clear job-seeker or employer action.
The fastest way to lose a recruiter's interest? 👀 Join us live with Amy Miller , scored 7/10 against Glassdoor’s ideal buyer. Named expert and punchy pop-culture hook pull job seekers into a live event with real utility.
The most educated, most anxious, most caffeinated generation in history and we c, scored 6/10 against Glassdoor’s ideal buyer. Relatable burnout hook lands emotionally but the job-search payoff is thin and generic.
Nothing suspicious happening over here 👀 But if you ARE looking… might as well , scored 6/10 against Glassdoor’s ideal buyer. Funny stealth-job-search hook earns the smile.
Those suspiciously perfect metrics aren’t fooling recruiters 👀 Morgan Sanner, M, scored 7/10 against Glassdoor’s ideal buyer. Timely fear-based hook on AI detection grabs anxious job seekers with a credible insider angle.
That interview rejection might have had nothing to do with you 👀 Join us live S, scored 6/10 against Glassdoor’s ideal buyer. Empathetic reframe hooks rejected candidates.
Nothing says "welcome back" like a guilt trip 🙃 If you're looking for a healthi, scored 6/10 against Glassdoor’s ideal buyer. Relatable toxic-boss skit earns attention but the Glassdoor job-search payoff is only implied.
All that and we still don't know what we're doing 🙃 Glassdoor can't make your m, scored 6/10 against Glassdoor’s ideal buyer. Universal workplace frustration hook is funny.
Consider this my professional development 🙃 Looking for a new job? Find your ne, scored 6/10 against Glassdoor’s ideal buyer. Relatable meme hook lands but CTA buries the offer in comments instead of driving direct click.
Program Coordinator Hiring Ad, scored 6/10 against Glassdoor’s ideal buyer. Role-specific headline earns the click but differentiator 'share your goals' is vague and unproven.
IT Specialist Jobs Matched, scored 7/10 against Glassdoor’s ideal buyer. Clear pain point addressed, less scrolling through mismatched listings, gives a real reason to prefer Glassdoor.
Project Manager Jobs Ad, scored 6/10 against Glassdoor’s ideal buyer. Role-matched headline lands but 'go beyond keywords' benefit is repeated without proof or specificity.
Safety Coordinator Jobs Ad, scored 5/10 against Glassdoor’s ideal buyer. Repetitive body copy recycles the same phrases twice without adding a distinct reason to click.
Quality Manager Jobs Ad, scored 7/10 against Glassdoor’s ideal buyer. Social proof section adds credibility but the generic praise copy undercuts the specificity of the role match.
Project Coordinator Jobs Ad, scored 6/10 against Glassdoor’s ideal buyer. Solid role match but body rotates the same three benefit phrases seen across all ads with no new hook.
IT Manager Jobs Matched to You, scored 7/10 against Glassdoor’s ideal buyer. Role-specific headline and 'relevant roles not endless listings' pain point land well for active IT job seekers.
Glassdoor Recruiter Ad, scored 5/10 against Glassdoor’s ideal buyer. Headline and body are too thin, no role specificity or outcome beyond the generic 'relevant roles' line.

See Glassdoor’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.