How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where GitLab's ads lose the buyer

GitLab is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 9 ads need fixing. Each ad below is one of GitLab’s real live creatives, read straight from the ad libraries.

GitLab’s live ads, scored against their buyer

Give Your AI Agents the Full Picture with Gitlab, scored 7/10 against GitLab’s ideal buyer. Unified SDLC graph for AI agents lands squarely on the platform consolidation pain, but skips compliance and governance proof.
Give AI the context to act with confidence, scored 5/10 against GitLab’s ideal buyer. Headline resonates but the event-invite format and weak CTA dilute demand-gen intent for a cold ICP buyer.
Want to see how GitLab Artifact Central actually works? Principal Product Manage, scored 7/10 against GitLab’s ideal buyer. Deep-dive product demo format earns credibility with platform engineers who need to see real artifact management in action.
Donnez à l'IA le contexte pour agir avec confiance, scored 6/10 against GitLab’s ideal buyer. Agentic AI context angle fits the ICP well, but no proof or specific outcome to compel a click.
The Magic of GitLab: Security at The Speed of AI | GitLab, scored 5/10 against GitLab’s ideal buyer. Thought-leadership or brand post with no product pitch, not a demand-gen ad; judge it on brand lift, not buyer fit.
See GitLab 19 in Action, scored 6/10 against GitLab’s ideal buyer. Speed-of-delivery hook resonates but skips security, compliance, and governance that seal the deal for this ICP.
Less Tool Chaos. More Shipping., scored 7/10 against GitLab’s ideal buyer. Tool-chaos pain point lands squarely on the multi-vendor friction the ICP lives daily, with a clear demo CTA.
Hear how leaders are building for the AI era, scored 5/10 against GitLab’s ideal buyer. Peer-learning angle is credible for executives but vague on what specific insight or outcome they will walk away with.
Speed Up Development, Not Risk, scored 8/10 against GitLab’s ideal buyer. Govern-detect-remediate triad directly addresses the CISO and DevOps buyer's core tension between speed and security policy.
Scale AI adoption across the business, scored 5/10 against GitLab’s ideal buyer. Broad AI-adoption framing lacks the delivery-governance and toolchain-consolidation specificity this ICP needs to act.
Move from AI assistance to autonomous delivery, scored 7/10 against GitLab’s ideal buyer. Assistance-to-autonomy progression speaks directly to the agentic-workflow trigger, though no proof or governance hook to close the skeptic.
Comment les leaders du secteur façonnent l'ère de l'IA, scored 7/10 against GitLab’s ideal buyer. Named Carrefour quote on DevSecOps standardization gives real peer proof for enterprise buyers.
Scaling Git for the agentic software factory, scored 7/10 against GitLab’s ideal buyer. Agentic AI plus source control scaling hits the ICP trigger precisely, but no proof or outcome anchor.
Développez l'IA à grande échelle sans perdre le contrôle, scored 6/10 against GitLab’s ideal buyer. AI scale plus control tension is on-ICP but event invite with no proof leaves the value claim unsupported.
Comment les leaders du secteur façonnent l'ère de l'IA, scored 8/10 against GitLab’s ideal buyer. Thales quote on GitLab Duo AI roadmap is high-credibility proof for aerospace and defense ICP buyers.
De l'assistance par IA à la livraison autonome, scored 5/10 against GitLab’s ideal buyer. Directional AI journey framing is relevant but event-only ask with no proof or outcome gives little reason to click.
40,000+ Siemens users. One platform for DevSecOps., scored 8/10 against GitLab’s ideal buyer. Concrete scale proof with a named enterprise logo directly addresses the single-platform consolidation pain.
Comment les leaders du secteur façonnent l'ère de l'IA, scored 5/10 against GitLab’s ideal buyer. Generic thought-leadership event hook with no proof, no outcome, and no ICP-specific pain named.

See GitLab’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.