Where Giftmall's ads lose the buyer

Giftmall is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 3 ads need fixing. Each ad below is one of Giftmall’s real live creatives, read straight from the ad libraries.

Giftmall’s live ads, scored against their buyer

• SPOC dejó de adivinar qué regalar a su equipo y ahora elige la multi tarjeta giftmall en formato digital., scored 6/10 against Giftmall’s ideal buyer. Named customer case study but no concrete outcome number weakens the proof pull.
• SPOC przestał zgadywać, co podarować zespołowi, i teraz wybiera multi kartę podarunkową giftmall w wersji cyfrowej., scored 6/10 against Giftmall’s ideal buyer. Named customer and relatable pain but no concrete metric makes the story easy to scroll past.
• SPOC перестав вгадувати, що подарувати команді, і тепер обирає мультибрендовий електронний сертифікат giftmall., scored 6/10 against Giftmall’s ideal buyer. Named customer and clear pain hook but absence of any measurable outcome limits persuasion.

See Giftmall’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.