How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Zipline's ads lose the buyer

Zipline is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 0 ads need fixing. Each ad below is one of Zipline’s real live creatives, read straight from the ad libraries.

Zipline’s live ads, scored against their buyer

Every retailer has a performance bell curve across their fleet — same brand, sam, scored 8/10 against Zipline’s ideal buyer. Nails the multi-location performance gap pain that ops leaders feel daily, strong ICP resonance.
Getting the right info to the right people at the right time is one of the harde, scored 7/10 against Zipline’s ideal buyer. Buyer-stage-aware lead magnet targets ops leaders actively evaluating software, solid mid-funnel play.
"I just saw her eyes light up." That's how a Road Runner Sports employee describ, scored 5/10 against Zipline’s ideal buyer. Emotional human story lands softly but the hook targets a store associate, not an ops executive buyer.
Frontline Teams Run Better with Zipline., scored 6/10 against Zipline’s ideal buyer. Creative claims completeness but body copy anti-feature-bloat angle creates a mixed signal for the ICP buyer.
With Zipline’s AI search bar feature, store teams can get their answers instantl, scored 7/10 against Zipline’s ideal buyer. Named customer testimonial and specific AI feature give a real reason to watch, but benefit to HQ ops leader is implicit.
"Zipline truly has all the bells and whistles." One comms platform for tasks, tr, scored 8/10 against Zipline’s ideal buyer. Quoted customer endorsement plus named platform pillars directly address the fragmented-tools pain the ICP lives with daily.
Learn why retailers choose us for store execution, scored 7/10 against Zipline’s ideal buyer. Competitor callout sharpens differentiation for an in-market buyer already evaluating Reflexis, but no proof of superiority is given.
Learn why retailers choose us for store execution, scored 6/10 against Zipline’s ideal buyer. Creative shows real task UI but headline speaks to the store worker, not the HQ ops buyer who holds the budget.
Zipline: Made for the frontline, by pros who know, scored 8/10 against Zipline’s ideal buyer. Direct competitor contrast with a fleet-scale outcome lands squarely on the ICP pain of scaling locations rapidly.
Zipline: Made for the frontline, by pros who know, scored 8/10 against Zipline’s ideal buyer. Direct competitor contrast with a fleet-scale outcome lands squarely on the ICP pain of scaling locations rapidly.
Frontline Teams Run Better with Zipline., scored 6/10 against Zipline’s ideal buyer. Question hook is soft and generic, but UI proof of task and overdue visibility does speak to the execution-gap pain.
Zipline: Made for the frontline, by pros who know, scored 8/10 against Zipline’s ideal buyer. Competitor comparison hook with product UI proof lands well for ops buyers evaluating alternatives.
Store Internal Communication Call, scored 6/10 against Zipline’s ideal buyer. On-query and clear but headline is generic and body adds little beyond restating the headline.
Retail Task Management Multi-Store Ops, scored 7/10 against Zipline’s ideal buyer. Hits the core ICP pain of HQ-to-store communication clearly with a direct CTA.
One App Your Whole Fleet, scored 7/10 against Zipline’s ideal buyer. Fleet framing and execution language speak directly to multi-location ops buyers.
Zipline vs WorkJam Every Store Best, scored 7/10 against Zipline’s ideal buyer. Competitor comparison plus 'every store your best' outcome resonates with the execution-gap buyer.
Zipline for Retail Task Management, scored 6/10 against Zipline’s ideal buyer. Broad headline with useful sitelinks but body copy is a feature list with no outcome hook.
Zipline vs Reflexis One App Fleet, scored 7/10 against Zipline’s ideal buyer. Competitor comparison anchors intent well and body covers key pillars, though it reads dense.
Drive Better Store Execution, scored 7/10 against Zipline’s ideal buyer. Headline nails the core ICP outcome and sitelinks cover key use cases buyers are searching.
Frontline Workforce Management Real Time, scored 6/10 against Zipline’s ideal buyer. Real-time visibility angle is on-pain but headline leads with generic empowerment, not the execution gap.

See Zipline’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.