How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Gearset's ads lose the buyer

Gearset is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 3 ads need fixing. Each ad below is one of Gearset’s real live creatives, read straight from the ad libraries.

Gearset’s live ads, scored against their buyer

Experience DevOps done right, scored 7/10 against Gearset’s ideal buyer. Hits the core pain of risky releases but lacks proof or a specific outcome to separate it from generic DevOps claims.
Register for the live webinar, scored 8/10 against Gearset’s ideal buyer. Sharp provocation ties AI code volume to pipeline readiness, a real and timely fear for DevOps Architects and Dev Managers.
Webinar: Is your custom Salesforce pipeline ready for AI?, scored 8/10 against Gearset’s ideal buyer. Same strong AI pipeline angle as ad 1 with a clear date, named speakers, and a direct register CTA that earns the click.
Is your Salesforce pipeline built for this pace?, scored 7/10 against Gearset’s ideal buyer. Webinar format with named experts earns trust, but AI angle dilutes the core deployment pain hook.
Precise permission deployments., scored 8/10 against Gearset’s ideal buyer. Nails a specific, painful deployment failure that Salesforce admins and devs feel daily.
How many hours lost to failed releases?, scored 8/10 against Gearset’s ideal buyer. Specific benchmark stat makes the cost of inaction concrete and the ROI tool CTA is low friction.
Every month without Salesforce DevOps adds up., scored 7/10 against Gearset’s ideal buyer. Cost-of-delay framing is solid but lacks the specific number that makes ad #2 more compelling.
We don't comment on our competitors. We leave that to their ex-customers., scored 7/10 against Gearset’s ideal buyer. Witty competitor-switch hook backed by a real named customer quote is memorable and credible.
Speak to real Salesforce DevOps experts in minutes, scored 7/10 against Gearset’s ideal buyer. Expert support differentiator resonates with teams burned by bad tooling support, but no deployment pain hook.
...leadership were nervous moving away from Own... but I presented my technical analysis and it made perfect sense to switch, scored 7/10 against Gearset’s ideal buyer. Named customer from a real company validates switching, but missing context on what was switched to.
Supports your entire Salesforce DevOps lifecycle, scored 6/10 against Gearset’s ideal buyer. Correct ICP language but 'entire lifecycle' is a generic claim with no proof or specific outcome.
Gearset saves hours (290 million so far), scored 7/10 against Gearset’s ideal buyer. Specific aggregate proof number is credible and attention-grabbing, but 'hours saved' lacks role or use-case context.
Salesforce DevOps done right., scored 5/10 against Gearset’s ideal buyer. Correct category named but 'done right' is a vague claim with no proof, differentiator, or pain hook.
...I presented my technical analysis and it made perfect sense to switch, scored 6/10 against Gearset’s ideal buyer. Real customer quote from Planview adds credibility but missing the 'from what' context weakens the switch narrative.
Unlimited access to all features for 30 days, scored 7/10 against Gearset’s ideal buyer. Clear trial offer with a defined duration lowers commitment friction for an in-market DevOps buyer.

See Gearset’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.