Where GATSY's ads lose the buyer

GATSY is running 4 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 3 ads need fixing. Each ad below is one of GATSY’s real live creatives, read straight from the ad libraries.

GATSY’s live ads, scored against their buyer

• All-In-One Project Management Contractors, scored 6/10 against GATSY’s ideal buyer. Broad contractor fit with solid CTA, but no estimating or takeoff specificity for trade subs.
• AI Construction Estimating All-In-One, scored 7/10 against GATSY’s ideal buyer. Estimating speed and automation proof land well, but 'construction' framing is too broad for specialty trade subs.
• Contractor Management Software, scored 5/10 against GATSY’s ideal buyer. Generic job and schedule management pitch with no estimating hook or trade-specific pain addressed.
• Software Design and Development Gatsy, scored 5/10 against GATSY’s ideal buyer. Positions Gatsy as a dev shop, not a ready product, so trade sub buyers see no immediate solution.

See GATSY’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.