How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Gatewatcher's ads lose the buyer

Gatewatcher is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 13 ads need fixing. Each ad below is one of Gatewatcher’s real live creatives, read straight from the ad libraries.

Gatewatcher’s live ads, scored against their buyer

OT cyber security - IT/OT risks & threats in 2026 - 4,7/5 on Gartner..., scored 6/10 against Gatewatcher’s ideal buyer. Gartner rating and IT/OT pain are on-point but the asset offer is vague and the CTA is buried.
Gartner® Magic Quadrant™ NDR - Gatewatcher named Gartner 2026, scored 5/10 against Gatewatcher’s ideal buyer. Gartner MQ placement is strong proof but the body never says what the reader gets or why it matters.
Telechargez nos livres blancs - 100+ ressources pour vous, scored 5/10 against Gatewatcher’s ideal buyer. Alert-to-decision value line is sharp but the asset offer is a generic library, not a specific gated resource.
Download our white papers - Faster decision making, scored 4/10 against Gatewatcher’s ideal buyer. Asset promise is vague and the Gartner claim is buried in body copy with no specific outcome.
Cybersecurite: detectez tous les signaux, scored 6/10 against Gatewatcher’s ideal buyer. IT/OT angle and whitebook visual are on-ICP but the CTA 'En savoir plus' is too soft for a display ad targeting security buyers.
Menaces et risques IT/OT 2026 - Certifies par l'ANSSI, scored 7/10 against Gatewatcher’s ideal buyer. ANSSI certification and IT/OT convergence framing hit the ICP pain precisely, with sitelinks that map the buyer journey well.
Improve your security stack - Make Faster Security Decisions, scored 6/10 against Gatewatcher’s ideal buyer. Alert overload pain is real and on-ICP but no proof, no NDR specificity, and mixed-language CTAs undercut credibility.
2026 Gartner Magic Quadrant - Gartner new magic quadrant ndr, scored 7/10 against Gatewatcher’s ideal buyer. Gartner MQ recognition is strong third-party proof for NDR buyers but the headline repeats itself.
Anti-Ransomware Guide - Cybersecurity Specialist, scored 5/10 against Gatewatcher’s ideal buyer. Ransomware guide is relevant but the body reads like a keyword list, diluting the asset's value and the buyer's trust.
Recovery Plan Guide - Recovery Software Guide, scored 4/10 against Gatewatcher’s ideal buyer. Recovery guide is off the NDR detection mission and the body is thin, giving no reason for a CISO to prefer this over any vendor.
Download Gartner Report 2025 - Gartner market guide NDR, scored 7/10 against Gatewatcher’s ideal buyer. European NDR leadership claim with Gartner MQ is compelling proof for in-market buyers, though the body mixes two messages.
Cyberattaques : soyez prêts - NDR : Passez au niveau expert, scored 5/10 against Gatewatcher’s ideal buyer. Real-time detection claim lands but no proof, outcome, or specific differentiator to close the click.
Cybersecurity Solutions - AI-Powered Threat Defense, scored 4/10 against Gatewatcher’s ideal buyer. 'Ultimate NDR guide' body signals content but 'Contact Us' CTA creates a split-promise that weakens both jobs.
NDR cybersecurity - Gatewatcher, scored 6/10 against Gatewatcher’s ideal buyer. Named defence-sector customer (KNDS) lifts credibility.
Gatewatcher - Prevent cyber attacks, scored 6/10 against Gatewatcher’s ideal buyer. KNDS defence-sector proof is a strong hook but the body is cut before the outcome, leaving the payoff invisible.
Download Gartner® Report 2025 - Gartner® Magic Quadrant™ 2025, scored 7/10 against Gatewatcher’s ideal buyer. Gartner MQ placement is strong third-party proof and the download CTA fits the intent, but the positioning claim is cut before it lands.
2025 Gartner® Magic Quadrant™ - Gartner market guide NDR, scored 6/10 against Gatewatcher’s ideal buyer. Gartner proof is credible but the body adds no positioning claim or outcome, making it a weaker version of ad 4.
Gatewatcher - Free Cyber Threat Intelligence, scored 7/10 against Gatewatcher’s ideal buyer. '10 million IoC' and 'instant security status' give concrete proof and the free offer lowers friction, but the asset scope is slightly off the core NDR ICP pain.

See Gatewatcher’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.