Where Gamma's ads lose the buyer

Gamma is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 1 ad needs fixing. Each ad below is one of Gamma’s real live creatives, read straight from the ad libraries.

Gamma’s live ads, scored against their buyer

• 😍 This might be my BIGGEST founder-move yet… I’m making my first hire for Rebel, scored 5/10 against Gamma’s ideal buyer. Brand/creator partnership post, not a demand-gen ad; judge on awareness lift, not buyer fit.
• I have a theory that half the reason we procrastinate on presentations is that w, scored 7/10 against Gamma’s ideal buyer. Hook nails the exact blank-page pain the ICP lives with, but no offer or CTA closes the gap.

See Gamma’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.