Where G2's ads lose the buyer

G2 is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 2 ads need fixing. Each ad below is one of G2’s real live creatives, read straight from the ad libraries.

G2’s live ads, scored against their buyer

• Every leader I talk to is trying to reshape their business to be AI-first. They , scored 7/10 against G2’s ideal buyer. AI-first hook lands well for vendor CMOs but event offer needs sharper urgency beyond 'be first to see'.
• Audio Editing Software Compare, scored 6/10 against G2’s ideal buyer. Query-matched and proof-anchored with 3M+ ratings, but targets a buyer segment rather than vendor ICP.
• Best Email Signature Tools G2, scored 6/10 against G2’s ideal buyer. Repetitive copy dilutes the 3M+ proof point that could otherwise close a high-intent buyer search.

See G2’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.