Where Freshworks's ads lose the buyer

Freshworks is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Freshworks’s real live creatives, read straight from the ad libraries.

Freshworks’s live ads, scored against their buyer

• 43.6% now use AI across service workflows, up from 32%. 48.3% plan to spend more, scored 6/10 against Freshworks’s ideal buyer. Strong AI stat hook but stays informational, no clear pain or outcome for the buyer.
• Download the Customer Service Benchmark Report '26, scored 7/10 against Freshworks’s ideal buyer. Provocative benchmark question triggers self-doubt in CX leaders and earns the download.
• See the 2026 customer service benchmarks, scored 7/10 against Freshworks’s ideal buyer. Concrete framing of AI plus human ops model gives CX leaders a real reason to read.

See Freshworks’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.