How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Fourtly's ads lose the buyer

Fourtly is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 5 ads need fixing. Each ad below is one of Fourtly’s real live creatives, read straight from the ad libraries.

Fourtly’s live ads, scored against their buyer

Personalizovaná interní komunikace bez zbytečných nákladů, scored 6/10 against Fourtly’s ideal buyer. Event-organizer angle is on-ICP but creative pivots to guest-count scaling, not personalized video, diluting the core offer.
Vaše zkratka k perfektním kampaním, scored 7/10 against Fourtly’s ideal buyer. Clear three-step mechanic and anti-AI-slop differentiator give a real reason to click, but no outcome proof anchors the claim.
Jeden nápad, tisíce videí, scored 6/10 against Fourtly’s ideal buyer. Headline and creative align on personalized video at scale, but stock healthcare image signals wrong vertical and 'Join Now' CTA is too weak for B2B.
Neomezená personalizace pro každého diváka během několika vteřin, scored 8/10 against Fourtly’s ideal buyer. Three concrete proof metrics (713% ROI, 29% more sales, 10x email CTR) make the value case unusually credible for a cold feed.
Proměníme jedno video v tisíce za pár vteřin. Skutečné záběry, žádný AI slop, scored 7/10 against Fourtly’s ideal buyer. Visual demo of named recipients across use cases lands well, but 'no AI slop' differentiator is wasted without proof of what real footage delivers.
Personalizovaný obsah ve velkém měřítku bez zbytečné produkce, scored 7/10 against Fourtly’s ideal buyer. One template, thousands of personal moments is a crisp reframe of the production cost pain, but no numbers anchor the claim.
Ušetřete za personalizovaný HR obsah. Desítky tisíc videí za pár vteřin bez zbytečných nákladů, scored 7/10 against Fourtly’s ideal buyer. The equation-style headline instantly quantifies the production pain, and one licence framing removes a common objection, but HR buyer is outside the core marketing ICP.
Personalizujte interní komunikaci bez zbytečných nákladů, scored 7/10 against Fourtly’s ideal buyer. Event-invite angle targets a real ICP pain point directly, and the crossed-out mass invite visual makes the contrast instantly readable.
Nejlepší kampaně jsou ty na míru, scored 5/10 against Fourtly’s ideal buyer. Sports-club creative is on-ICP but 'higher ROI' badge with no number and a generic subline leave the value claim unsubstantiated.
Video na míru každému sledujícímu. Vytvořte svou nejúspěšnější kampaň. Personalizace za pár vteřin, scored 6/10 against Fourtly’s ideal buyer. Seasonal creative is eye-catching but the copy stays at a generic promise with no metric or specific outcome to earn the click.
Vytvořte nejúspěšnější kampaň v historii své značky, scored 7/10 against Fourtly’s ideal buyer. Scale hook and sports visual land well, but no CTA or proof number to close the gap.
Vaše nejúspěšnější kampaň začíná s Fourtly, scored 8/10 against Fourtly’s ideal buyer. Demo CTA, scale claim, and name-personalization visual together make a convincing case for the ICP buyer.
Udělejte z jednoho videa tisíce během pár vteřin. Vytvořte kampaň na míru každém, scored 7/10 against Fourtly’s ideal buyer. Copy nails the core scale-personalization promise and sports context fits a key ICP segment well.
Neomezená personalizace pro každého diváka během několika vteřin, scored 7/10 against Fourtly’s ideal buyer. Demo CTA and dual product-screen visual show the tool in action, but headline is broad and proof is absent.
Personalizovaná HR komunikace bez zbytečných nákladů, scored 5/10 against Fourtly’s ideal buyer. HR onboarding angle targets internal comms, a secondary ICP role, not the core marketing buyer.

See Fourtly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.