How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Fluency's ads lose the buyer

Fluency is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 3 ads need fixing. Each ad below is one of Fluency’s real live creatives, read straight from the ad libraries.

Fluency’s live ads, scored against their buyer

Fluency | Enterprise Work Intelligence Platform, scored 5/10 against Fluency’s ideal buyer. Pain hook lands but 'best work' is vague and misses ad ops scale specifics.
Most agentic advertising platforms look similar in a demo. The difference betwee, scored 7/10 against Fluency’s ideal buyer. Production-grade framing speaks directly to ops leaders who have seen demo-ware fail at scale.
Knowing agents can help doesn't tell you which advertising workflows to hand the, scored 6/10 against Fluency’s ideal buyer. Experimentation-to-scale angle is relevant but headline is generic.
member logo, scored 5/10 against Fluency’s ideal buyer. Talking-head video with no visible claim gives the ICP no reason to stop scrolling.
Fluency | Enterprise Work Intelligence Platform, scored 3/10 against Fluency’s ideal buyer. Invoice-processing use case targets finance ops, not ad ops or agency buyers in the ICP.
The question, scored 4/10 against Fluency’s ideal buyer. Sharp provocation but aimed at Owners, CEOs, and CFOs, not the ad ops and media directors in the ICP.
Fluency | Enterprise Work Intelligence Platform, scored 3/10 against Fluency’s ideal buyer. Generic enterprise automation pitch with no ad-ops context misses the specific ICP pain entirely.
An agent that reliably takes actions aligned with your strategies is the promise, scored 7/10 against Fluency’s ideal buyer. Playbook creative names the exact ICP problem and offers a tangible, low-friction asset to earn the click.
member logo, scored 5/10 against Fluency’s ideal buyer. Body copy promises real examples behind autonomous-advertising claims but the creative reveals nothing to hook the ICP.
Most ad tech stacks weren't built to work together. They were built to solve one, scored 5/10 against Fluency’s ideal buyer. Headline names a real ICP pain but the office-lobby creative and single-word 'WHY' add no supporting proof or offer.
Building your own agentic advertising system looks like an affordable choice in , scored 8/10 against Fluency’s ideal buyer. Side-by-side visual makes the 18-month build cost viscerally clear to the exact buyer weighing in-house vs platform.
Fluency | Enterprise Work Intelligence Platform, scored 7/10 against Fluency’s ideal buyer. Strong reframe hook but 'enterprise work intelligence' headline dilutes the ad ops angle.
Automate Google Ads at Scale, scored 7/10 against Fluency’s ideal buyer. '1000s of campaigns, weeks into minutes' speaks directly to high-volume ops pain.
Launch in Hours Not Days, scored 7/10 against Fluency’s ideal buyer. Speed promise lands well but 'deterministic agentic OS' jargon risks losing the buyer.
AdOps Automation Launch Hours, scored 8/10 against Fluency’s ideal buyer. AdOps named in headline plus speed and enterprise portfolio scope hits the ICP squarely.
AI-Powered Campaign Automation, scored 8/10 against Fluency’s ideal buyer. 'Thousands of hours saved, stop platform jumping' directly names the multichannel ops pain.
Microsoft Ads Automation Scale, scored 7/10 against Fluency’s ideal buyer. Manages 1,000s of accounts with real-time optimization, tight match for high-volume ops buyers.
Build Launch 1000s Campaigns, scored 6/10 against Fluency’s ideal buyer. Scale claim is on-point but no proof, no role signal, and weak CTA limit conversion pull.
Fluency Bing Ads Streamline, scored 5/10 against Fluency’s ideal buyer. Generic headline with no scale signal or ICP role anchor makes it forgettable at intent.
Stop Platform Jumping One OS, scored 6/10 against Fluency’s ideal buyer. Multichannel pain point is real but no scale proof or specific outcome to earn the click.

See Fluency’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.