How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Flowable's ads lose the buyer

Flowable is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.5 out of 10, and 9 ads need fixing. Each ad below is one of Flowable’s real live creatives, read straight from the ad libraries.

Flowable’s live ads, scored against their buyer

In banking and insurance, AI agents are already touching claims, underwriting, a, scored 7/10 against Flowable’s ideal buyer. Governance angle and regulated-industry context land squarely on ICP pain, but speaker credentials are internal-only and the offer is a webinar, not a product proof.
You've probably already built pieces of this - they're just locked inside legacy, scored 7/10 against Flowable’s ideal buyer. Creative matrix maps every ICP use case precisely, but the ad copy hook about legacy lock-in undersells the compliance and governance angle that triggers the real buy.
Imagine a client touches your current account processes, mortgage system, credit, scored 6/10 against Flowable’s ideal buyer. Banking vertical is right but the wallet-share growth frame targets a revenue outcome, not the compliance and auditability pain that drives ICP purchase decisions.
Own the process orchestration opportunity, scored 4/10 against Flowable’s ideal buyer. Targets SI/partner channel, not the enterprise buyer; no pain or proof for the ICP.
One of our newest US partners closed a six-figure deal within months of certifyi, scored 4/10 against Flowable’s ideal buyer. Partner recruitment pitch with a revenue hook, not aimed at the enterprise operations buyer.
Catch a growing opportunity, scored 3/10 against Flowable’s ideal buyer. Maximally vague hook with no buyer role, pain, or outcome named for anyone.
Become a Flowable partner in the US, scored 3/10 against Flowable’s ideal buyer. Pure partner recruitment with no value signal for the enterprise ICP whatsoever.
Win more deals with Flowable in the US, scored 4/10 against Flowable’s ideal buyer. Partner revenue pitch with a concrete proof point, but aimed at SIs not enterprise buyers.
Build an AI practice for regulated industries, scored 6/10 against Flowable’s ideal buyer. Regulated-industry framing is on-target but the ask is still partner-facing, not the enterprise buyer.
Your Newest Team Member Is an AI Agent. Learn How to Govern It. AI agents are sh, scored 7/10 against Flowable’s ideal buyer. AI governance framing and a dated webinar CTA speak directly to the ICP's core compliance anxiety.
Become a Flowable partner in the US, scored 3/10 against Flowable’s ideal buyer. Pure partner recruitment with no value signal for the enterprise ICP whatsoever.
Get a new revenue stream with Flowable, scored 5/10 against Flowable’s ideal buyer. Targets SI/consulting partners, not the enterprise buyer, so wrong audience entirely.
Case-Native AI Governance Ad, scored 8/10 against Flowable’s ideal buyer. Case-native governance framing and open-standards body copy land squarely on the compliance-first ICP.
Flowable Smart Automation Generic, scored 4/10 against Flowable’s ideal buyer. Generic productivity claim with no compliance, governance, or regulated-industry signal for this buyer.
On-Prem or Cloud No Lock-In, scored 7/10 against Flowable’s ideal buyer. Deployment flexibility and governed AI control speak well to enterprise architects, with Gartner proof and strong sitelinks.
Flowable BPM BPMN Ad, scored 5/10 against Flowable’s ideal buyer. Matches a BPM query but stops at category label with no compliance or governance outcome for the regulated-industry buyer.
Smart Automation Book Demo, scored 4/10 against Flowable’s ideal buyer. Generic productivity framing misses the auditability and compliance pain that drives this ICP to act.
Open Standards No Lock-In Demo, scored 7/10 against Flowable’s ideal buyer. Open-standards hook and BPMN/DMN body copy resonate with enterprise architects, and the guided demo CTA is well-matched to a high-intent search.
Human Approves Auditable AI End-to-End, scored 9/10 against Flowable’s ideal buyer. Human-in-the-loop headline plus every-action-logged body copy directly addresses the compliance and auditability trigger this ICP buys on.
Automation Platform Boost AI Flowable, scored 7/10 against Flowable’s ideal buyer. Agentic orchestration plus audit-ready sitelink speaks directly to the compliance-conscious ICP, but body copy is cluttered and repetitive.

See Flowable’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.