How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where FloQast's ads lose the buyer

FloQast is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 7 ads need fixing. Each ad below is one of FloQast’s real live creatives, read straight from the ad libraries.

FloQast’s live ads, scored against their buyer

The Total Economic Impact™ of FloQast, scored 8/10 against FloQast’s ideal buyer. Peer quote with specific time metrics gives the ICP a concrete ROI anchor to act on.
FloQast + Workday: Better Together, scored 6/10 against FloQast’s ideal buyer. ERP-specific angle is on-target but 'Better Together' is a generic co-marketing phrase with no concrete outcome.
Leverage AI to Automate Workflows, scored 5/10 against FloQast’s ideal buyer. Three-line category claim names the space but offers no specific proof or pain to earn the click.
Excel-Vorlage fur Buchhalter Checklisten, scored 6/10 against FloQast’s ideal buyer. Free checklist template matches the close-process pain but positions FloQast as a free tool, not a platform.
By Accountants For Accountants, scored 6/10 against FloQast’s ideal buyer. Credibility tagline and three-pillar summary are clear but offer no specific outcome or reason to click now.
Excel-Vorlage Monatsabschluss Vorlage, scored 7/10 against FloQast’s ideal buyer. Month-end close template with CFO/CAO sitelink targets the right buyer pain and role with useful extensions.
General Ledger Reconciliations End-to-End, scored 8/10 against FloQast’s ideal buyer. AI-customized reconciliation rules speak directly to the Controller's manual-recon pain with a Controller's Guide sitelink.
AI-Driven Reconciliation, scored 7/10 against FloQast’s ideal buyer. Reconcile in minutes not days is a concrete, scannable outcome that matches high-intent close-automation queries.
Official Website - AI-Powered Accounting Platform, scored 4/10 against FloQast’s ideal buyer. Generic brand headline with no specific pain, outcome, or reason to click over rivals.
Month-End Close Software - The Smarter Way to Close, scored 7/10 against FloQast’s ideal buyer. Sharp role-specific hook and demo CTA; sitelinks cover key buyer entry points well.
Watch Our Demo On-Demand - No Per-User Pricing, Ever, scored 8/10 against FloQast’s ideal buyer. Pricing differentiator plus audit pain and on-demand demo make a compelling, specific click reason.
Monatsabschluss Checkliste, scored 5/10 against FloQast’s ideal buyer. Targets a real close pain but positions FloQast as an Excel add-on rather than a replacement, underselling the platform.
FloQast - Close Software - Simplify Your Month-End, scored 6/10 against FloQast’s ideal buyer. Number-one claim and CFO/auditor sitelinks add credibility but body copy stays generic with no specific outcome.
End-to-End Reconciliations - Condense your Reconciliations, scored 8/10 against FloQast’s ideal buyer. Hits the single biggest close pain with AI specifics and granular sitelinks that match reconciliation buyer intent.
Account Reconciliation Tool - AI-Assisted Recs Automation, scored 9/10 against FloQast’s ideal buyer. Specific quantified outcome, named pain, AI differentiator, and multiple demo CTAs make this the strongest reconciliation ad.

See FloQast’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.