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Where FISCAL Technologies's ads lose the buyer

FISCAL Technologies is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 9 ads need fixing. Each ad below is one of FISCAL Technologies’s real live creatives, read straight from the ad libraries.

FISCAL Technologies’s live ads, scored against their buyer

7-1, scored 6/10 against FISCAL Technologies’s ideal buyer. Distinctive creative hooks the right pain but 'Coming Soon' kills any immediate action.
75,000 invoices. £274m of supplier spend. Perth & Kinross Council needed their P, scored 8/10 against FISCAL Technologies’s ideal buyer. Named public-sector customer with hard spend figures and a concrete outcome lands well for the ICP.
APA Award 26 shortlisted (1), scored 5/10 against FISCAL Technologies’s ideal buyer. Award win is credible proof but the ad celebrates internally rather than connecting it to a buyer outcome.
360,000 invoices a year, reactive checks that couldn't scale, and leaking workin, scored 8/10 against FISCAL Technologies’s ideal buyer. Named NHS customer, 1000% ROI and a clear scale signal land hard for public-sector AP leaders, but no next step is visible.
A massive retail operation with complex supplier relationships. FISCAL gives Spe, scored 8/10 against FISCAL Technologies’s ideal buyer. Recognisable retail brand, a hard £1.5 million ROI number and overpayment recovery story hit the ICP squarely, but no explicit next step is shown.
Whats the risk Catch risky suppliers before they cost you, scored 6/10 against FISCAL Technologies’s ideal buyer. The £28k supplier-liquidation hook is vivid and on-pain, but 'Read the Blog' undersells the urgency and the body teaser cuts off before the payoff.
8-1, scored 6/10 against FISCAL Technologies’s ideal buyer. Distinctive horror-movie creative earns attention but 'Coming Soon' with no asset, date or CTA leaves the ICP with nowhere to go.
7,000 invoices a month running through a centralised AP function, with one coord, scored 9/10 against FISCAL Technologies’s ideal buyer. Named manufacturer, a precise £174,000 loss-prevention figure, a 15-minute payback story and a first-year ROI make this the strongest proof asset in the set.
late payment, scored 5/10 against FISCAL Technologies’s ideal buyer. The industry stat is real but it measures a compliance output FISCAL does not directly fix, so the bridge to the product is weak and the CTA sends readers to a benchmarking tool rather than a solution
200,000 invoices a year, processed retrospectively with credits sitting on the l, scored 9/10 against FISCAL Technologies’s ideal buyer. Public-sector NHS name, a concrete £100k overpayment prevention figure, 300% ROI and a named finance director quote make this a near-perfect proof document for the ICP.
6-2, scored 6/10 against FISCAL Technologies’s ideal buyer. The horror-movie creative is distinctive and the missing-invoice pain is real, but 'Coming Soon' with no asset, date or CTA gives the ICP nothing to act on.
Two accounting systems, three business units, and supplier statements reconciled, scored 8/10 against FISCAL Technologies’s ideal buyer. Named customer, specific £640k outcome, and a relatable multi-system pain land this squarely on the ICP.
NHS Wales chose FISCAL software to help protect their payments and reduce risk e, scored 8/10 against FISCAL Technologies’s ideal buyer. Named public-sector customer with a £25m headline outcome hits the ICP's audit and compliance pain precisely.
A complex global manufacturer processing 30,000 invoices a year across 24 countr, scored 8/10 against FISCAL Technologies’s ideal buyer. 30,000 invoices across 24 countries gives the ICP a vivid scale signal, and the duplicate/fraud framing is exact.
225,000 invoices a year. A centralised procurement team already running well. Ab, scored 8/10 against FISCAL Technologies’s ideal buyer. 225,000 invoices, a named council, and a £500,000 payment-error saving make this a credible public-sector proof point.
Horror movie posters (2), scored 6/10 against FISCAL Technologies’s ideal buyer. Distinctive creative stops the scroll and names the right fear, but no outcome, proof, or next step converts attention.
10, scored 6/10 against FISCAL Technologies’s ideal buyer. Supplier-risk framing is on-ICP and the creative is distinctive, but no proof, outcome, or CTA moves the buyer forward.
Automation vs augmentation in AP processes social post, scored 5/10 against FISCAL Technologies’s ideal buyer. Topic is relevant to AP leaders but the headline takes no position, so there is nothing non-obvious to click through for.

See FISCAL Technologies’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.