How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Firstbase's ads lose the buyer

Firstbase is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5 out of 10, and 4 ads need fixing. Each ad below is one of Firstbase’s real live creatives, read straight from the ad libraries.

Firstbase’s live ads, scored against their buyer

Okta handles identity. We handle the hardware., scored 5/10 against Firstbase’s ideal buyer. 97% retrieval stat is buried; event-only CTA limits value to attendees already at the conference.
Equip new hires automatically from your HRIS, scored 8/10 against Firstbase’s ideal buyer. Creative nails the exact Day 1 provisioning pain for global IT buyers with sharp situational humor.
Your startup checklist, auto-checked., scored 1/10 against Firstbase’s ideal buyer. LLC formation offer targets pre-revenue founders, a completely different product and buyer from the ICP.
Hear from Dan on the overhead of managing global IT without a single platform., scored 7/10 against Firstbase’s ideal buyer. Named real buyer role and exact pain of no single platform, but no proof point or CTA to push the click.
Your startup checklist, auto-checked., scored 1/10 against Firstbase’s ideal buyer. Startup incorporation offer aimed at founders, completely outside the IT asset management ICP.
Your startup checklist, auto-checked., scored 1/10 against Firstbase’s ideal buyer. LLC and C-Corp formation credit targets founders, not IT or ops leaders managing distributed devices.
Your startup checklist, auto-checked., scored 1/10 against Firstbase’s ideal buyer. Delaware incorporation for global founders has zero relevance to IT asset tracking or device logistics buyers.
Because fewer tickets mean more capacity for problems that actually need a human, scored 6/10 against Firstbase’s ideal buyer. Relatable IT efficiency angle but copy is abstract and names no specific pain, proof, or outcome for the buyer.
Expanding globally? Your equipment process should keep up., scored 7/10 against Firstbase’s ideal buyer. Vivid global Day 1 provisioning pain lands precisely on ICP, but 'there's a better way' leaves the solution unstated.
Onboarding new employees doesn't have to feel like this, scored 7/10 against Firstbase’s ideal buyer. Meme format nails the exact provisioning panic the ICP lives, but body copy and CTA add little specificity.
If your IT asset tracker looks like this, we should talk, scored 8/10 against Firstbase’s ideal buyer. Creative shows the exact broken spreadsheet the ICP uses daily, naming real errors and compliance gaps with a clear CTA.
IT teams deserve better than spreadsheets and frustration, scored 8/10 against Firstbase’s ideal buyer. Creative nails the exact audit-pain moment but body copy stops short of a specific proof or CTA.

See Firstbase’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.