Where Fireblocks's ads lose the buyer

Fireblocks is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 7 ads need fixing. Each ad below is one of Fireblocks’s real live creatives, read straight from the ad libraries.

Fireblocks’s live ads, scored against their buyer

  • See what Citadel Securities' live DTCC tokenization run proves., scored 9/10 against Fireblocks’s ideal buyer. Named proof from a tier-1 firm on a live, time-sensitive DTCC launch creates urgent ICP relevance.
  • Ninguna otra región prioriza la custodia institucional tanto como América Latina, scored 8/10 against Fireblocks’s ideal buyer. Stat-led hook and budget-committed survey data speak directly to LatAm institutional digital asset builders.
  • Can your books survive a listing prospectus?, scored 7/10 against Fireblocks’s ideal buyer. Credible speakers and a sharp compliance-readiness angle hit APAC digital asset finance and ops buyers well.
  • Wires cost $15 to $20 and settle in days. Stablecoin transfers settle in minutes, scored 8/10 against Fireblocks’s ideal buyer. Sharp cost-and-speed contrast hooks treasury ops buyers with a concrete blueprint offer.
  • The Senate's CLARITY Act cloture vote failed on September 15. Fireblocks Policy , scored 6/10 against Fireblocks’s ideal buyer. Timely regulatory news relevant to compliance officers but no product tie-in or clear next step.
  • Run more round-trips on the same capital. This blueprint gives remittance teams , scored 7/10 against Fireblocks’s ideal buyer. Capital-efficiency hook and practical blueprint land well for remittance and treasury ops buyers.
  • Más de USD 75 millones en volumen de transacciones, con un crecimiento mensual d, scored 7/10 against Fireblocks’s ideal buyer. Named customer with hard volume and growth metrics makes a credible case for fintech and crypto exchange buyers.
  • The Senate's CLARITY Act cloture vote failed on September 15. Fireblocks Policy , scored 6/10 against Fireblocks’s ideal buyer. Timely regulatory news relevant to compliance officers but no product tie-in or clear next step.
  • Fireblocks - Stablecoin Infrastructure, scored 7/10 against Fireblocks’s ideal buyer. Query-matched headline captures high-intent stablecoin infrastructure searches but body is vague.
  • Crypto Payments, scored 6/10 against Fireblocks’s ideal buyer. Relevant query match and direct CTA but headline is generic and body adds no differentiator.
  • Payment Orchestration, scored 6/10 against Fireblocks’s ideal buyer. On-query for payments buyers but 'best-in-class tools' is a generic claim with no proof or specificity.
  • Payment Orchestration, scored 6/10 against Fireblocks’s ideal buyer. Relevant use case but 'best-in-class tools' is generic with no differentiator.
  • Wallet Infra for Banks, scored 8/10 against Fireblocks’s ideal buyer. Sharp role signal for banks with a concrete custody differentiator that hits a real pain.
  • Fireblocks - See Fireblocks in Action, scored 6/10 against Fireblocks’s ideal buyer. Broad platform laundry list with useful sitelinks but no sharp hook for a specific buyer pain.
  • BVNK vs Fireblocks - See a Side-By-Side Comparison, scored 8/10 against Fireblocks’s ideal buyer. Competitor conquest targeting in-market buyers actively evaluating alternatives, strong intent capture.
  • Fireblocks Crypto Payments, scored 6/10 against Fireblocks’s ideal buyer. On-ICP use case but 'at scale' is thin and no proof or differentiator separates it from rivals.
  • Stablecoin Payments, scored 7/10 against Fireblocks’s ideal buyer. Precise keyword match for a hot ICP pain but copy adds no proof or speed advantage to close.
  • Stablecoin Payments, scored 7/10 against Fireblocks’s ideal buyer. Precise keyword match for a hot ICP pain but copy adds no proof or speed advantage to close.

See Fireblocks’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.