Where Fingerprint's ads lose the buyer

Fingerprint is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Fingerprint’s real live creatives, read straight from the ad libraries.

Fingerprint’s live ads, scored against their buyer

• State of AI Fraud Report, scored 6/10 against Fingerprint’s ideal buyer. Solid proof point and free offer, but targets C-suite not fraud ops practitioners.
• Device Fingerprinting API - Identify Every Device, scored 7/10 against Fingerprint’s ideal buyer. Hits the core technical use case for engineering buyers but proof is vague and 'leading accuracy' unsubstantiated.
• Fingerprint Pro - Get Started for Free - Trusted By 6,000+ Websites, scored 8/10 against Fingerprint’s ideal buyer. Core ICP pain nailed in one line, social proof and free entry lower friction for the click.

See Fingerprint’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.