How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Finalsite's ads lose the buyer

Finalsite is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 14 ads need fixing. Each ad below is one of Finalsite’s real live creatives, read straight from the ad libraries.

Finalsite’s live ads, scored against their buyer

Download your free eBook ➡️, scored 6/10 against Finalsite’s ideal buyer. Relevant asset for the right buyer but no teaser finding or specific outcome to justify the download.
Want to learn what the most successful schools are doing on social media? Downlo, scored 5/10 against Finalsite’s ideal buyer. Same asset as ad 0 but document format adds no teaser finding or chapter preview to earn the click.
See how schools are transforming their digital presence. Explore these new websi, scored 6/10 against Finalsite’s ideal buyer. Real school screenshots give concrete proof but no outcome or reason to care beyond visual browsing.
Download your copy here ➡️, scored 6/10 against Finalsite’s ideal buyer. Asset is clearly named and segmented, but no teaser finding or preview of what is inside.
Learn how schools are bringing their stories to life online. Explore these new w, scored 6/10 against Finalsite’s ideal buyer. Named real school shown on creative adds credibility, but no outcome or reason to care beyond browsing.
Wondering what to post on your school's social media channels? 🤔 We've got you , scored 7/10 against Finalsite’s ideal buyer. Role-specific hook and visible calendar preview make the asset tangible, but no data or unique framework to elevate value.
Not sure what to post on your school’s social media channels? Get The Complete S, scored 7/10 against Finalsite’s ideal buyer. Clear asset name, visible calendar preview, and strong CTA, but no teaser finding or unique data to justify the download.
Start your website journey ➡️, scored 5/10 against Finalsite’s ideal buyer. Outcome line is on-ICP but vague, and the CTA 'Start your website journey' is too soft for a conversion ask.
Want to make planning your school’s social content a little easier? The Complete, scored 7/10 against Finalsite’s ideal buyer. Identical creative and asset to ad 3, solid role fit and preview, but no unique data or finding to lift asset value.
See how schools are transforming their digital presence. Explore these new websi, scored 6/10 against Finalsite’s ideal buyer. Named Catholic school example adds segment relevance, but no outcome or reason to open beyond visual browsing.
Need some inspiration for your next post? 🤩 Get 120+ ideas to make planning you, scored 7/10 against Finalsite’s ideal buyer. Punchy role-specific hook and visible calendar preview make the asset feel immediately useful, but no data or unique framework inside.
Get your free eBook! ➡️, scored 5/10 against Finalsite’s ideal buyer. Asset is relevant but no teaser finding or preview of what is inside the eBook.
Your school’s social media strategy doesn’t have to start from scratch. 💡 Explo, scored 5/10 against Finalsite’s ideal buyer. Asset is on-topic but promises 'real examples' without showing a single one to earn the click.
Access the recordings here! ➡️, scored 6/10 against Finalsite’s ideal buyer. Free event recordings for school marketers; weak POV, light educational angle.
Stay ahead of the latest social media trends and learn what's driving more engag, scored 5/10 against Finalsite’s ideal buyer. Seasonal framing is timely but the document cover promises tips without sharing a single trend to earn the swipe.
Start building a website that checks every box ✔️, scored 5/10 against Finalsite’s ideal buyer. Relatable hook and product UI shown, but 'unforgettable website' is a vague claim with no proof or specific outcome.
Not sure where to start with improving your school’s website? Get The Ultimate S, scored 6/10 against Finalsite’s ideal buyer. The 60-day structured guide is a concrete asset, but 'maximize your website's potential' is too vague to show what the reader will actually do.
Access the recordings here! ➡️, scored 6/10 against Finalsite’s ideal buyer. Free on-demand social media sessions for schools; generic hook, no distinctive insight.

See Finalsite’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.