How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Figma's ads lose the buyer

Figma is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 9 ads need fixing. Each ad below is one of Figma’s real live creatives, read straight from the ad libraries.

Figma’s live ads, scored against their buyer

A guide to building an AI-native org, scored 6/10 against Figma’s ideal buyer. Sharp pain hook on the creative but body copy stays vague with no specific outcome or proof.
A guide to building an AI-native org, scored 5/10 against Figma’s ideal buyer. Thought-leadership hook lands but no product tie-in or specific outcome for the ICP buyer.
A guide to building an AI-native org, scored 7/10 against Figma’s ideal buyer. Creative headline nails a real leadership pain point and the report CTA gives a clear next step.
Aprimore seu Ofício de Design, scored 5/10 against Figma’s ideal buyer. Collaboration angle is right but the hook is aspirational and vague, not outcome-specific.
100 Plus Free Editable Shapes, scored 4/10 against Figma’s ideal buyer. Free shapes headline attracts hobbyists, not cross-functional product teams buying a workflow tool.
Design and Build with AI Free, scored 8/10 against Figma’s ideal buyer. AI-to-prototype angle directly matches the ICP's need for accelerated, code-connected design velocity.
Design Faster with Figma AI, scored 7/10 against Figma’s ideal buyer. Speed plus AI resonates with the ICP but the body is thin and misses the design-to-code handoff pain.
Generator and Free Font Library, scored 4/10 against Figma’s ideal buyer. Font library headline targets individual creatives, not teams solving design-dev handoff friction.
Grow Your Design Craft, scored 5/10 against Figma’s ideal buyer. Aspirational craft framing speaks to individual designers, not the cross-functional team collaboration pain.
Collabora e Progetta Google Ad, scored 5/10 against Figma’s ideal buyer. Broad collaboration tagline covers the right space but offers no specific outcome or differentiator.
53 Plus Icebreaker Ideas FigJam, scored 3/10 against Figma’s ideal buyer. Icebreaker content targets HR or team-building curiosity, not the design-dev workflow buyer.
AI Wireframe Generator Prompt to Wireframe, scored 8/10 against Figma’s ideal buyer. Specific AI feature with a concrete speed promise matches high-intent designers searching for AI design tools.
Design and Build with AI Free, scored 8/10 against Figma’s ideal buyer. AI-to-prototype hook lands squarely on the speed and AI table-stakes trigger for this ICP.
Figma Weave Image Generation, scored 5/10 against Figma’s ideal buyer. Generative media asset tool is a peripheral use case, not the core design-to-dev workflow pain.
Collaboration and Design Tool Korea, scored 7/10 against Figma’s ideal buyer. Covers the full design workflow clearly, though the headline is broad and lacks a specific outcome hook.

See Figma’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.