How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Fiddler AI's ads lose the buyer

Fiddler AI is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 6 ads need fixing. Each ad below is one of Fiddler AI’s real live creatives, read straight from the ad libraries.

Fiddler AI’s live ads, scored against their buyer

AI Observability for Healthcare, scored 7/10 against Fiddler AI’s ideal buyer. Tight vertical fit and PHI detection visual land well, but CTA 'Visit Site' wastes the guardrails hook.
Best AI Observability Tool, scored 5/10 against Fiddler AI’s ideal buyer. Generic superlative headline and vague outcome miss the governance and policy enforcement pain this ICP feels.
98% Cheaper Evals, scored 8/10 against Fiddler AI’s ideal buyer. Specific cost claim and 'no API tax' framing hit a real ICP pain point with sharp, credible precision.
AI Agent Management Platform, scored 6/10 against Fiddler AI’s ideal buyer. Control plane framing lands but stops short of governance, policy, or compliance proof.
The Leader in AI Observability - Deploy High Performing AI, scored 4/10 against Fiddler AI’s ideal buyer. Generic 'leader' claim with no specifics on governance, policy enforcement, or enterprise risk.
Fiddler AI Observability - Monitor and Analyze LLMs - Improve Models in Production, scored 5/10 against Fiddler AI’s ideal buyer. Relevant LLM monitoring signals but skews toward data-science tooling rather than enterprise governance or compliance.
Monitor Healthcare AI Risk, scored 8/10 against Fiddler AI’s ideal buyer. Tight vertical fit, names HIPAA and guardrails directly, speaks to the compliance officer buying trigger.
#1 AI Agent Security Platform - Secure AI Agents at Scale - #1 AI Agent Saf..., scored 8/10 against Fiddler AI’s ideal buyer. Specific latency and precision metrics hit the inline enforcement buying trigger squarely for security buyers.
Continuous AI Agent Evaluations, scored 7/10 against Fiddler AI’s ideal buyer. Production-ready evaluation with a concrete latency stat resonates with MLOps teams but undersells governance and compliance.
Monitor Financial AI Agents, scored 9/10 against Fiddler AI’s ideal buyer. Names PII, PCI, inline guardrails, and sub-80ms enforcement, hitting every financial-services compliance trigger precisely.
AI Agent Observability, scored 6/10 against Fiddler AI’s ideal buyer. Trace and span coverage is relevant but the copy stays descriptive and skips policy, governance, or compliance urgency.
Fiddler Agentic Observability Evaluate Monitor, scored 7/10 against Fiddler AI’s ideal buyer. Directly names agentic AI monitoring from pre-production to live, hitting the core ICP pain with solid sitelinks.
#1 AI Governance Platform Enterprise Risk, scored 8/10 against Fiddler AI’s ideal buyer. SR 11-7 callout and audit trails speak precisely to compliance and GRC buyers in regulated industries.
#1 AI Observability Tool Gartner-Trusted, scored 6/10 against Fiddler AI’s ideal buyer. Gartner claim adds credibility but body copy stays generic, missing the governance and policy enforcement angle.
PII PHI Detection Real-Time Guardrails, scored 9/10 against Fiddler AI’s ideal buyer. Under 80ms inline enforcement of PII and PHI policy is a precise, quantified hook for healthcare and financial services compliance buyers.
From Evaluation to Enforcement to Governance, scored 7/10 against Fiddler AI’s ideal buyer. Control versus watch framing is a strong differentiator but the CTA is a weak 'Visit Site' rather than a demo prompt.
See Control Govern Every AI Agent, scored 8/10 against Fiddler AI’s ideal buyer. One Control Plane framing with real-time policy enforcement maps tightly to the enterprise agentic governance buying trigger.
AI Observability for LLMOps Detect Hallucinations, scored 7/10 against Fiddler AI’s ideal buyer. In-environment Trust Models and the no-external-LLM-calls signal directly address the cost and data leakage pain for LLMOps buyers.

See Fiddler AI’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.