How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Fibbler's ads lose the buyer

Fibbler is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 1 ad needs fixing. Each ad below is one of Fibbler’s real live creatives, read straight from the ad libraries.

Fibbler’s live ads, scored against their buyer

member logo, scored 5/10 against Fibbler’s ideal buyer. Founder milestone post builds brand credibility but never connects to the buyer's ROI pain.
member logo, scored 8/10 against Fibbler’s ideal buyer. Chat creative nails the exact CEO pressure moment the ICP lives in daily, but stops before offering a solution.
Don’t click unless this conversation feels familiar., scored 7/10 against Fibbler’s ideal buyer. Meme format earns the scroll-stop and role signal lands cleanly, but no proof or next step follows the laugh.
member logo, scored 4/10 against Fibbler’s ideal buyer. Creative shows MRR metrics but body copy is about retention growth, not ad ROI proof, leaving the ICP pain unaddressed.
member logo, scored 7/10 against Fibbler’s ideal buyer. Specific spend figure and outcome claim directly mirrors the ICP's LinkedIn budget and ROI anxiety, strong relevance signal.
profile, scored 5/10 against Fibbler’s ideal buyer. Brand or culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
profile, scored 5/10 against Fibbler’s ideal buyer. Brand or culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
You did the work. Now prove it and take the credit you earned., scored 6/10 against Fibbler’s ideal buyer. Emotional hook resonates with the ROI-proof pain but stops short of naming the specific problem or outcome Fibbler delivers.
Don't click unless this conversation feels familiar., scored 8/10 against Fibbler’s ideal buyer. Meme format nails the exact CEO-marketer ROI conversation the ICP lives daily, making the pain instantly recognizable and scroll-stopping.

See Fibbler’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.