Where Expensify's ads lose the buyer

Expensify is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Expensify’s real live creatives, read straight from the ad libraries.

Expensify’s live ads, scored against their buyer

• Start Free Today - No Setup Fees, Ever - Works With Any Card, scored 8/10 against Expensify’s ideal buyer. Strong free entry point with real-time visibility and approvals hits core ICP pain directly.
• Corporate Travel - Reimburse Travel Fast - Book Flights & Hotels, scored 7/10 against Expensify’s ideal buyer. Targets the travel-and-expense sweet spot cleanly but body copy is thin on proof or specifics.
• Use Your Corporate Card, scored 6/10 against Expensify’s ideal buyer. Card-compatibility reassurance is useful but headline is generic and body stops short of a real outcome.

See Expensify’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.