How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Exacaster's ads lose the buyer

Exacaster is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 0 ads need fixing. Each ad below is one of Exacaster’s real live creatives, read straight from the ad libraries.

Exacaster’s live ads, scored against their buyer

member logo, scored 5/10 against Exacaster’s ideal buyer. Brand awareness play for a certification program, not a demand-gen offer for the platform buyer.
Start the Benchmark, scored 6/10 against Exacaster’s ideal buyer. Social proof and free seat CTA land well but target practitioners, not VP or Director buyers.
member logo, scored 5/10 against Exacaster’s ideal buyer. A real graduate certificate shown as social proof, but no hook or offer aimed at the decision-maker.
The Agentic CVM Team. Limitless by design., scored 6/10 against Exacaster’s ideal buyer. Right ICP language but the value of attending is not stated, only the topic name.
member logo, scored 7/10 against Exacaster’s ideal buyer. Relatable CVM frustration hook earns attention but no specific outcome or proof closes the click.
member logo, scored 6/10 against Exacaster’s ideal buyer. Practitioner credibility is real but the body cuts off before the payoff lands.
member logo, scored 7/10 against Exacaster’s ideal buyer. Product-in-action creative shows real workflow but no outcome metric anchors the value.
Get your free seat, scored 6/10 against Exacaster’s ideal buyer. Social proof number is solid but the offer targets practitioners, not VP or Director buyers.
member logo, scored 7/10 against Exacaster’s ideal buyer. Specific vertical, real use cases live on screen, and a clear register CTA make this the strongest event ad.
member logo, scored 7/10 against Exacaster’s ideal buyer. Identical to ad 5 in creative and copy, same strengths apply with no differentiation between the two.
Agentic AI for CVM in telecom, scored 7/10 against Exacaster’s ideal buyer. Skeptic dialogue hook is engaging and ICP fit is tight but no outcome metric or proof point seals the click.
member logo, scored 5/10 against Exacaster’s ideal buyer. Brand and community post celebrating a course graduate, not a demand-gen offer for platform buyers.

See Exacaster’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.