Where Every's ads lose the buyer

Every is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 1 out of 10, and 2 ads need fixing. Each ad below is one of Every’s real live creatives, read straight from the ad libraries.

Every’s live ads, scored against their buyer

• Hand-Sized Solid-State Micro-Reactor (Better Than CERN), scored 1/10 against Every’s ideal buyer. Particle physics research content has zero relevance to startup back-office buyers.
• ⚠️ Lezen in het openbaar op eigen risico! 315 pagina’s vol onverwachte lachbuien. Stiltecoupés en bibliotheken afgeraden. Bij aanhoudend lachen: vooral niet denken aan die waterpomp. 😂🇹🇿, scored 1/10 against Every’s ideal buyer. A humorous travel book ad shares no overlap with startup finance or payroll buyers.

See Every’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.