Where EventMobi's ads lose the buyer

EventMobi is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 1 ad needs fixing. Each ad below is one of EventMobi’s real live creatives, read straight from the ad libraries.

EventMobi’s live ads, scored against their buyer

  • Send Every Speaker Decision in One Batch, scored 7/10 against EventMobi’s ideal buyer. Sharp pain hook and G2 proof land well, but no demo or sign-up CTA to convert the click.
  • Call for Speakers, Included in Every EventMobi Plan, scored 7/10 against EventMobi’s ideal buyer. Pricing objection handled crisply with 'no add-on fees, no per-speaker charges', but no outcome proof to seal the deal.
  • Collect Speaker Proposals Through a Branded Portal, scored 8/10 against EventMobi’s ideal buyer. 'Lose the Google Form' is a punchy, specific pain call-out that the ICP will instantly recognize, backed by a clear product visual.
  • Your event should highlight your corporate brand, not your event software vendor, scored 7/10 against EventMobi’s ideal buyer. Sharp comparison hook names Whova directly.
  • Wie Sie Sponsoren gewinnen und den Vertrieb auf der Messe steigern, indem Sie mehr Wert anbieten, scored 7/10 against EventMobi’s ideal buyer. Provocative hook and four named speakers give strong draw, but no logistics or registration detail visible.
  • Every event app looks the same. Yours doesn't have to. Whova locks you into fixe, scored 7/10 against EventMobi’s ideal buyer. Direct Whova comparison with a clear differentiator lands well.
  • Anmelden und von Eventprofis lernen – on demand in dieser Webinar-Aufzeichnung, scored 6/10 against EventMobi’s ideal buyer. Punchy three-word hook is memorable but vague without the subhead; sponsor and booth angle is on-ICP but no date or registration detail shown.
  • Hear from event pros in this 45-minute Masterclass, scored 8/10 against EventMobi’s ideal buyer. Specific hook names the exact exhibitor pain, three named credible speakers, and 'Watch Now' CTA fits the on-demand format.
  • Hear from event pros in this 45-minute Masterclass, scored 7/10 against EventMobi’s ideal buyer. Punchy three-word hook and three named speakers are strong, but 'offering even more value' is vague and no specific insight is teased.

See EventMobi’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.