Where Evaluate's ads lose the buyer
Evaluate is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 0 ads need fixing. Each ad below is one of Evaluate’s real live creatives, read straight from the ad libraries.
Evaluate’s live ads, scored against their buyer
- Discover how the 2026 Preview reveals the forces shaping pharma’s most critical year, scored 7/10 against Evaluate’s ideal buyer. Strong ICP hook on patent cliffs and competition, but promise stays broad with no specific data teaser.
- Discover how AI is actually being used in pharma forecasting, scored 7/10 against Evaluate’s ideal buyer. AI-in-forecasting angle hits a live pain for the ICP, but the report title on the creative is generic and no finding is surfaced to earn the click.
- Benchmark your LBE against industry best practice, scored 8/10 against Evaluate’s ideal buyer. Specific LBE variance chart gives forecasting buyers a concrete, recognizable pain with real data shown on the creative.
- Discover how the 2026 Preview reveals the forces shaping pharma’s most critical year, scored 6/10 against Evaluate’s ideal buyer. Strong ICP topic but headline stays vague where specific forces or data would earn the click.
- Benchmark your LBE against industry best practice, scored 8/10 against Evaluate’s ideal buyer. Rare specificity on LBE variance analysis hits the forecasting leader's exact operational pain.
- Discover how the 2026 Preview reveals the forces shaping pharma’s most critical year, scored 6/10 against Evaluate’s ideal buyer. Same report as ad 0 with a city skyline creative that adds no pharma signal or urgency.
- Discover how AI is actually being used in pharma forecasting, scored 7/10 against Evaluate’s ideal buyer. AI plus forecasting plus 2026 trends lands squarely on the forecasting leader's current agenda.
- See what is holding commercial AI back, and how to move forward, scored 8/10 against Evaluate’s ideal buyer. Three concrete survey stats on the creative make the AI-in-pharma tension immediately credible and clickable.
- Explore how pharma forecasting teams are doing more with less, scored 6/10 against Evaluate’s ideal buyer. Headline angle of doing more with less is relatable but too generic to separate this from any ops report.
- See what is holding commercial AI back, and how to move forward, scored 8/10 against Evaluate’s ideal buyer. Creative leads with a sharp tension, 'AI is everywhere, defensible AI is not,' backed by visible proof stats.
- Explore how the 2026 Preview identifies tomorrow’s pharma winners and losers, scored 7/10 against Evaluate’s ideal buyer. Winners-and-losers framing sharpens the competitive intelligence angle, and the report preview shows real data tables.
- Explore how pharma forecasting teams are doing more with less, scored 7/10 against Evaluate’s ideal buyer. Strong role and topic fit, but lead with the insight not the process description.
- Portfolio Strategy Medtech Decision Making, scored 7/10 against Evaluate’s ideal buyer. Hits portfolio strategy and medtech buyers directly, but body stays generic on how data helps.
- Maximize Pharma Business With Data, scored 7/10 against Evaluate’s ideal buyer. BD and licensing sitelink sharpens relevance, but headline outcome is broad and unproven.
- Consensus Forecast Industry Standard, scored 8/10 against Evaluate’s ideal buyer. Consensus forecast headline names the exact ICP artifact, and sitelinks cover all core use cases.
- Custom Analysis Medtech Strategy, scored 6/10 against Evaluate’s ideal buyer. Custom analysis angle is relevant but vague, and body copy does not advance the specific pain.
- Maximize Pharma Business With Data, scored 5/10 against Evaluate’s ideal buyer. Headline is on-category but too broad, and no sitelinks or specifics anchor the value for the buyer.
- Accelerate Asset Partnering AI Visibility, scored 8/10 against Evaluate’s ideal buyer. AI-powered deal evaluation headline maps precisely to BD and licensing pain, sitelinks reinforce all use cases.
- AI Commercial Visibility Pharma Data, scored 7/10 against Evaluate’s ideal buyer. AI commercial visibility headline is compelling but paired headline dilutes focus across two promises.
- Portfolio Strategy Custom Analysis Ad, scored 7/10 against Evaluate’s ideal buyer. Hits portfolio strategy, consensus forecasts, BD and competitive intel in one scan, but body copy stays generic.
See Evaluate’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.