Where Etiya's ads lose the buyer

Etiya is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 3 ads need fixing. Each ad below is one of Etiya’s real live creatives, read straight from the ad libraries.

Etiya’s live ads, scored against their buyer

• What if your BSS could understand, decide and act around every customer? The nex, scored 6/10 against Etiya’s ideal buyer. Sharp BSS hook lands on the right buyer but no proof, outcome, or CTA to convert curiosity.
• ¿Y si su BSS pudiera entender, decidir y actuar en torno a cada cliente? La próx, scored 6/10 against Etiya’s ideal buyer. Same strong BSS concept delivered to Spanish-speaking telco buyers, same absence of proof or next step.
• AI Operasyonların Önemli Bir Parçasıyken, scored 5/10 against Etiya’s ideal buyer. Provocative AI-oversight hook is relevant but stays conceptual with no product tie-in or next step.

See Etiya’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.