How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Esker's ads lose the buyer

Esker is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 8 ads need fixing. Each ad below is one of Esker’s real live creatives, read straight from the ad libraries.

Esker’s live ads, scored against their buyer

Agentic AI for the Office of the CFO, scored 6/10 against Esker’s ideal buyer. Right buyer, right moment, but value stays at category level with no specific outcome or proof.
The 2026 Global Finance AI Trust Index, scored 7/10 against Esker’s ideal buyer. Named original research with a sharp tension hook earns the download, but no teaser finding previews the payoff.
What's Holding Finance Leaders Back on AI?, scored 7/10 against Esker’s ideal buyer. The 96% stat is a strong hook that earns attention, but no teaser finding from inside the report is shown.
Credit Management: Strategie trifft Praxis, scored 7/10 against Esker’s ideal buyer. Named speakers and a sharp pain hook earn the click, but no teaser finding previews the session value.
Agentic AI for the Office of the CFO, scored 6/10 against Esker’s ideal buyer. Trust angle and governance chips are on-ICP but no outcome number or named customer makes the claim stick.
The 2026 Global Finance AI Trust Index, scored 7/10 against Esker’s ideal buyer. Specific stats in the body and a visible report cover justify the download ask, though the asset framing stays broad.
The 2026 Global Finance AI Trust Index, scored 6/10 against Esker’s ideal buyer. Governance stat in the body is relevant but the creative shows no teaser finding, weakening the download incentive.
Agentic AI for the Office of the CFO, scored 7/10 against Esker’s ideal buyer. Governance tension resolved in one line and the dashboard with real metrics gives the creative credibility, but CTA destination is unclear.
Agentic AI for the Office of the CFO, scored 6/10 against Esker’s ideal buyer. Same creative as ad 1 with a color swap, no new proof or outcome added to differentiate the variant.
Agentic AI for the Office of the CFO, scored 8/10 against Esker’s ideal buyer. Three concrete metrics on the dashboard and a governance message directly address CFO trust concerns, making this the strongest demand-gen execution in the set.
The 2026 Global Finance AI Trust Index, scored 6/10 against Esker’s ideal buyer. Report cover is visible and the framing is relevant, but no teaser stat appears on the creative to justify the download over ads 2 and 3.
Agentic AI for the Office of the CFO, scored 6/10 against Esker’s ideal buyer. Strong creative hook but no proof, no outcome number, and CTA is vague for a cold feed.
Better Visibility. Better AR Decisions. Get your eBook. 📘, scored 6/10 against Esker’s ideal buyer. Specific numbered asset for the right buyer, but no teaser finding inside makes the download feel generic.
6 Strategies for Better AR Performance., scored 7/10 against Esker’s ideal buyer. Pain-first hook with concrete AR outcomes lands well, but 'Discover more' undersells a gated asset.
Agentic AI for the Office of the CFO, scored 5/10 against Esker’s ideal buyer. Category claim with no specific outcome or proof; 'Learn more' CTA is too soft for a cold demand-gen push.
What's Holding Finance Leaders Back on AI?, scored 7/10 against Esker’s ideal buyer. Original proprietary research with a timely angle earns the download, though the bridge to Esker's product is implicit.

See Esker’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.