Where Engagedly's ads lose the buyer

Engagedly is running 10 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 6 ads need fixing. Each ad below is one of Engagedly’s real live creatives, read straight from the ad libraries.

Engagedly’s live ads, scored against their buyer

  • Better Employee Performance Starts Here, scored 5/10 against Engagedly’s ideal buyer. Headline is on-ICP but generic, no proof or specific outcome to earn the click.
  • Only 1 in 5 Organizations Get Performance Management Right., scored 7/10 against Engagedly’s ideal buyer. Sharp benchmark stat hooks the right buyer and a report asset lowers friction to click.
  • Make Every Day Count with Engagedly, scored 5/10 against Engagedly’s ideal buyer. Annual-review pain point is real but copy stays vague with no outcome or proof to close the gap.
  • One Platform. Better Performance., scored 6/10 against Engagedly’s ideal buyer. Pain of fragmented tools named but no proof, specific outcome, or CTA to act on.
  • Better Performance Starts with Better Managers. Download the State of Performance Management report., scored 7/10 against Engagedly’s ideal buyer. Reframe from process to manager capability is a sharp POV, and the report download is a low-friction ask for HR leaders.
  • Better People Performance. Better Business Results., scored 5/10 against Engagedly’s ideal buyer. Aspirational tagline with no specific pain, proof, or differentiator to earn the click.
  • Performance Happens Between Reviews. Download the State of Performance Management report., scored 7/10 against Engagedly’s ideal buyer. Challenges the annual-review status quo directly, a real POV HR leaders feel, with a clear report download CTA.
  • Better People Performance. Better Business Results., scored 5/10 against Engagedly’s ideal buyer. Identical aspirational claim as ad 2 with no proof or specific hook to differentiate or compel action.
  • When Your People Grow, Your Business Grows., scored 5/10 against Engagedly’s ideal buyer. Warm aspiration but no named pain, no proof, and no CTA visible to pull the ICP buyer forward.
  • Stop Managing Reviews. Start Driving Performance., scored 7/10 against Engagedly’s ideal buyer. Direct call-out of spreadsheets and disconnected tools hits the ICP pain precisely, though no proof or CTA sharpens it.

See Engagedly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.