How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Earnix's ads lose the buyer

Earnix is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 8 ads need fixing. Each ad below is one of Earnix’s real live creatives, read straight from the ad libraries.

Earnix’s live ads, scored against their buyer

Revolutionise Insurance with AI & Dynamic Pricing with Earnix!, scored 4/10 against Earnix’s ideal buyer. Named customer (CSOB) is buried in truncated body; creative leads with a vague promise that any vendor could claim.
Trendbericht 2026: Das Rennen um die Neuerfindung, scored 7/10 against Earnix’s ideal buyer. Strong data hook (81% of insurers have integrated AI) earns the download, but the asset preview stops at the stat with no teaser finding on what strategies actually work.
Free Webinar: The Missing Link to Insurance Profitability. Earnix, Value Momentum & AWS on why pricing, underwriting & customer engagement must work together to drive sustainable, profitable growth., scored 8/10 against Earnix’s ideal buyer. Sharp pain-led title, four named speakers with real titles, and full logistics make this a strong event ad; the draw could be sharper with one concrete takeaway from the session.
Build vs. Buy in Insurance: What AI Changes | Earnix, scored 6/10 against Earnix’s ideal buyer. Relevant strategic question for the ICP but no POV or finding teased to earn the click.
Transform Your Risk Modeling with Earnix's Advanced Automation, scored 4/10 against Earnix’s ideal buyer. Creative says 'Market Changes?' but headline and body pivot to risk modeling automation, splitting the promise with no proof or specific outcome.
Treffen Sie fundierte Entscheidungen im Pricing, scored 5/10 against Earnix’s ideal buyer. Clear topic and buyer but no specific outcome, proof, or reason to click beyond a generic 'discover how' promise.
Une tarification trop fine peut devenir inassurable. Avec Earnix, Ethias équilib, scored 7/10 against Earnix’s ideal buyer. Named insurer customer and a real tension (over-segmentation becoming uninsurable) give this social proof real credibility for the ICP.
The Insurance Agility Crisis Is Growing, scored 6/10 against Earnix’s ideal buyer. Sharp pain framing for UK insurers but the creative pivots to a generic 'Move Beyond AI Silos' message that loses the specific agility crisis hook.
Transform Your Risk Modeling with Earnix's Advanced Automation, scored 7/10 against Earnix’s ideal buyer. Named customer VKB and a deployment-speed outcome directly address the ICP's speed-to-market pain, though no metric sharpens the proof.
La segmentation affine le risque, mais complexifie l’équilibre. Avec Earnix, Eth, scored 7/10 against Earnix’s ideal buyer. Named insurer and a real actuarial tension (segmentation vs. mutualization) resonate strongly with pricing and actuarial ICP buyers.
Une tarification trop fine peut devenir inassurable. Avec Earnix, Ethias équilib, scored 7/10 against Earnix’s ideal buyer. Named insurer and real pricing tension land well, but outcome stays conceptual with no metric.
Revolutionise Insurance with AI & Dynamic Pricing with Earnix!, scored 6/10 against Earnix’s ideal buyer. CSOB proof and A/B testing specificity help, but headline is generic and outcome lacks a number.
Many insurers have invested heavily in their pricing models and analytics - but , scored 7/10 against Earnix’s ideal buyer. Thought-leader framing with a strong ICP topic, but the ad copy teases without delivering a hook or finding.
Navigating the Build vs. Buy Dilemma: Key Considerations for Insurers, scored 6/10 against Earnix’s ideal buyer. Relevant build-vs-buy framing for the ICP but no POV or finding to pull the reader past the obvious question.
Treffen Sie fundierte Entscheidungen im Pricing, scored 5/10 against Earnix’s ideal buyer. Category claim with no proof, no specific outcome, and a vague CTA gives German-market pricing leaders no reason to click.
Entre actuarial, IT et métiers, la tarification est fragmentée. Pour y remédier,, scored 8/10 against Earnix’s ideal buyer. Named French insurer, a concrete fragmentation pain, and a real speaker quoting integration make this a credible social proof video.

See Earnix’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.