How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Salesloft's ads lose the buyer

Salesloft is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.4 out of 10, and 5 ads need fixing. Each ad below is one of Salesloft’s real live creatives, read straight from the ad libraries.

Salesloft’s live ads, scored against their buyer

Stop losing hours to manual outreach. Win back your day., scored 6/10 against Salesloft’s ideal buyer. Named customer proof is strong but pain framing stays at rep-level admin, not VP or CRO revenue outcomes.
Accurate forecasts across divisions | WTW x Salesloft, scored 8/10 against Salesloft’s ideal buyer. Specific metric plus named enterprise customer directly targets the CRO forecasting pain point.
Accurate forecasts across divisions | WoltersKluwer x Salesloft, scored 8/10 against Salesloft’s ideal buyer. Specific metric plus named enterprise customer directly targets the CRO forecasting pain point.
More accurate sales forecasts | SwissLog x Salesloft, scored 8/10 against Salesloft’s ideal buyer. Named prospect plus a sharp numeric proof point hits the forecasting pain directly.
More accurate sales forecasts | WoltersKluwer x Salesloft, scored 8/10 against Salesloft’s ideal buyer. Named prospect plus 96% accuracy stat lands squarely on the ICP forecasting pain.
Accurate forecasts across divisions | SwissLog x Salesloft, scored 9/10 against Salesloft’s ideal buyer. Account-named creative with a concrete accuracy stat and a direct forecasting pain hook is best-in-class ABM.
Scale sales outreach effortlessly | Check Point x Salesloft, scored 6/10 against Salesloft’s ideal buyer. Account name adds personalization but the outreach angle lacks any proof or outcome metric to earn the click.
The ultimate sidekick for WoltersKluwer's sellers, scored 6/10 against Salesloft’s ideal buyer. Account name personalizes but 'sidekick' framing is vague and the creative's forecasting hook is stronger than the text copy.
How WTW can grow revenue with Salesloft, scored 9/10 against Salesloft’s ideal buyer. Account-named creative with a precise time-saving stat and a named rep CTA makes a compelling, specific case.
The ultimate sidekick for WTW's sellers, scored 7/10 against Salesloft’s ideal buyer. Account-named forecasting pain hook is on-ICP but lacks any proof stat to back the promise.
The ultimate sidekick for SwissLog's sellers, scored 8/10 against Salesloft’s ideal buyer. Existing pilot proof creates urgency for the decision-maker to expand, strong personalization hook.
The data-driven sales tool SwissLog needs, scored 7/10 against Salesloft’s ideal buyer. Specific 25-hour admin savings claim lands well but 'ecosystem' framing is vague for a VP of Sales.
Turn AI demand into prioritized action, scored 7/10 against Salesloft’s ideal buyer. Single-source-of-truth pain point resonates with RevOps buyers but the text-line copy is too abstract to carry the load.
AI That Makes Sellers Better, Not Just Faster., scored 6/10 against Salesloft’s ideal buyer. CEO vision quote is thought-leadership, not a buyer outcome, and the blog CTA is low-intent for a cold feed.
How SwissLog can grow revenue with Salesloft, scored 9/10 against Salesloft’s ideal buyer. Named account, specific 50% admin reduction, named rep with direct CTA, the tightest personalization in the set.
AI That Makes Sellers Better, Not Just Faster., scored 6/10 against Salesloft’s ideal buyer. CEO vision quote is thought-leadership, not a buyer outcome, and the blog CTA is low-intent for a cold feed.

See Salesloft’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.