How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Drata's ads lose the buyer

Drata is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 9 ads need fixing. Each ad below is one of Drata’s real live creatives, read straight from the ad libraries.

Drata’s live ads, scored against their buyer

Your CCPA Compliance Partner, scored 5/10 against Drata’s ideal buyer. CCPA is a narrower, less urgent frame than SOC 2 or ISO for this ICP.
Automate Your Compliance ISO 27001 SOC 2, scored 8/10 against Drata’s ideal buyer. Names the exact frameworks buyers search and calls out manual work replacement directly.
How to Achieve FedRAMP Compliance, scored 6/10 against Drata’s ideal buyer. Educational framing targets a real ICP segment but reads as content, not a product offer.
Drata vs The Competition, scored 6/10 against Drata’s ideal buyer. Targets switchers well but lacks any specific proof point to justify the switch.
Drata vs The Competition, scored 5/10 against Drata’s ideal buyer. Compliance automation is on-ICP but 'with ease' is generic and no differentiator is named.
ISO 27001 Compliance Made Easy, scored 7/10 against Drata’s ideal buyer. Pre-mapped controls across frameworks is a concrete, relevant differentiator for ISO 27001 searchers.
NIST SP 800-171 Compliance - NIST Frameworks in One Place, scored 7/10 against Drata’s ideal buyer. Specific framework targeting and automation angle match the ICP well, sitelinks add useful depth.
Drata - Drata for Enterprise - Ensure Audit-Readiness, scored 7/10 against Drata’s ideal buyer. 300+ integrations and 10x automation claim are strong proof points, but the body is dense and unfocused.
ISO 27001 Compliance Made Easy, scored 6/10 against Drata’s ideal buyer. Solid framework-specific hook but 'Made Easy' is generic and no CTA or proof pushes the click.
Drata - Build & Maintain Trust, scored 6/10 against Drata’s ideal buyer. 5X faster compliance is a useful claim but 'World's Most Advanced' is superlative noise that dilutes it.
SOC 2 Compliance Automation, scored 8/10 against Drata’s ideal buyer. Shared evidence maintained across reporting periods directly addresses the recurring audit burden pain.
Drata AI Questionnaire Answers - Answer Faster With Drata, scored 8/10 against Drata’s ideal buyer. Directly targets the security questionnaire bottleneck with a specific AI speed claim.
Drata - Leading Companies Trust Drata - Build Trust Faster, scored 5/10 against Drata’s ideal buyer. Generic trust platform positioning with no specific compliance pain or proof point.
Drata, scored 6/10 against Drata’s ideal buyer. Lean team angle is relevant but lacks a specific outcome or proof to earn the click.
SOC 2 Compliance - SOC 2 Made Easy, scored 7/10 against Drata’s ideal buyer. Strong keyword match and sitelinks cover multiple buyer stages, but '10x automated' claim is vague.
26+ Frameworks - 30+ Frameworks Supported - Trusted by 7.5K+ Orgs, scored 8/10 against Drata’s ideal buyer. Stacked social proof and framework breadth directly address multi-framework ICP pain.
SOC 2 Compliance - Fast SOC 2 Certification - Trusted by 7,500+ Orgs, scored 8/10 against Drata’s ideal buyer. Social proof, expert guidance, and rich sitelinks cover the full SOC 2 buyer journey well.
Compliance Automation Platform, scored 6/10 against Drata’s ideal buyer. Clear category and SOC 2 visual but 'Visit Site' CTA and generic body leave intent on the table.

See Drata’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.