How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Dotfile's ads lose the buyer

Dotfile is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 6 ads need fixing. Each ad below is one of Dotfile’s real live creatives, read straight from the ad libraries.

Dotfile’s live ads, scored against their buyer

The state of AI in KYB: Download Now, scored 8/10 against Dotfile’s ideal buyer. Peer-benchmarking hook with 250 compliance officers surveyed gives the ICP a strong reason to download.
Watch Claude run a KYC case, start to finish, scored 9/10 against Dotfile’s ideal buyer. Concrete before-and-after, a live Claude screen, and a specific case count make the AI claim viscerally believable.
KYB Meets AI: See It Work Live, scored 7/10 against Dotfile’s ideal buyer. Live webinar format with real speakers earns trust, but the title stays conceptual where a sharper pain point would pull harder.
Download Now, scored 7/10 against Dotfile’s ideal buyer. Research from 250 compliance officers gives the ICP a peer-data reason to click, but the headline 'Download Now' wastes the hook slot.
Watch a KYC case approve itself, scored 6/10 against Dotfile’s ideal buyer. Clever autopilot metaphor lands the speed idea but the KYC framing misses the KYB and AML pain that defines this ICP's daily crisis.
Forms that fill themselves, applicants who stay, scored 8/10 against Dotfile’s ideal buyer. Skeleton at Step 14 of 37 with UBO field visible nails the exact drop-off pain compliance buyers live, and the registry-prefill proof is specific.
One KYB flow for every market you open, scored 9/10 against Dotfile’s ideal buyer. 'KYB in 100+ countries, VERIFIED' scoreboard directly answers the multi-jurisdiction fragmentation pain with a concrete, scannable proof point.
Three weeks of KYC, done in minutes, scored 5/10 against Dotfile’s ideal buyer. Playful wordplay is memorable but 'easy' is a generic claim with no specificity on speed, coverage, or the compliance buyer's real pain.
Onboard the client today, not Thursday, scored 7/10 against Dotfile’s ideal buyer. 'Seconds not days' is a concrete speed contrast that resonates with the onboarding-delay pain, though no proof or differentiator backs the claim.
Download Now, scored 7/10 against Dotfile’s ideal buyer. Original research from 250 peers gives compliance buyers a credible reason to download.
Is your KYB team falling behind?, scored 6/10 against Dotfile’s ideal buyer. Provocative hook lands but the body stays vague where the creative does the heavier lifting.
Verify Any Business Anywhere Hands-Free, scored 8/10 against Dotfile’s ideal buyer. Registry-to-UBO promise with fintech and crypto ICP callout maps directly to the core pain.
Untangle Any Ownership Chain UBO, scored 9/10 against Dotfile’s ideal buyer. 94% false-positive stat plus shell-company and trust coverage hits the exact UBO pain with hard proof.
KYB Verification Platform Homepage, scored 5/10 against Dotfile’s ideal buyer. Generic platform label with no specific outcome, proof, or ICP signal to separate it from any competitor.
Automate Business Verification Demo, scored 6/10 against Dotfile’s ideal buyer. Covers KYB and UBO with a demo CTA but lacks any proof point or ICP-specific hook to earn the click.
Global KYB Coverage One Integration, scored 6/10 against Dotfile’s ideal buyer. One-integration-every-jurisdiction angle addresses multi-market pain but no proof or buyer signal backs it up.

See Dotfile’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.