Where DOKKA's ads lose the buyer

DOKKA is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 2 ads need fixing. Each ad below is one of DOKKA’s real live creatives, read straight from the ad libraries.

DOKKA’s live ads, scored against their buyer

• מלאו את הטופס ונחזור אליכם בהקדם, scored 6/10 against DOKKA’s ideal buyer. Clear AP automation pitch with ERP hook, but no proof metric or specific outcome to compel the click.
• 5x Faster Invoice Processing, scored 7/10 against DOKKA’s ideal buyer. Strong metric hook and ERP-augment framing land well, but creative pivots to a vaguer 'One Source of Truth' message that dilutes the AP specificity.
• הצטרפו אלינו בכנס Priority Summit, scored 5/10 against DOKKA’s ideal buyer. Two sales managers as the draw offer little pull for a CFO or AP buyer seeking expert guidance.

See DOKKA’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.