Where Docusign's ads lose the buyer

Docusign is running 1 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 1 ad needs fixing. Each ad below is one of Docusign’s real live creatives, read straight from the ad libraries.

Docusign’s live ads, scored against their buyer

• Save Your Seat for Momentum on Tour - Austin, scored 6/10 against Docusign’s ideal buyer. On-ICP event invite but no pain hook or outcome promise beyond 'AI roadmap'.

See Docusign’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.