How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Detectify's ads lose the buyer

Detectify is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 10 ads need fixing. Each ad below is one of Detectify’s real live creatives, read straight from the ad libraries.

Detectify’s live ads, scored against their buyer

Most critical vulnerabilities in the US stay open for more than 90 days, scored 7/10 against Detectify’s ideal buyer. Specific benchmark stat hits the remediation-gap pain but stops short of connecting to Detectify's fix.
Exposed AI tooling comes with slower fixes, scored 7/10 against Detectify’s ideal buyer. Timely AI-risk angle with a striking sub-50% stat, but the insight floats without a clear next step.
In the UK, seeing more hasn't meant fixing more, scored 6/10 against Detectify’s ideal buyer. Clever tension between coverage and resolution rate, but geo-specificity limits resonance outside UK buyers.
Nordic teams monitor less than a third of their attack surface, scored 6/10 against Detectify’s ideal buyer. Striking data point hits the coverage blind-spot pain but geo-narrows the ICP and offers no next step beyond the report.
Nordic teams resolve the most, yet have the stalest backlog, scored 6/10 against Detectify’s ideal buyer. Counterintuitive tension between resolution rate and stale criticals is compelling but stays Nordic-specific and stops at the report.
Large backlogs and slow remediation are not the same problem, scored 6/10 against Detectify’s ideal buyer. Insight reframes a common assumption well but sector framing is too abstract to land urgency for the ICP buyer.
Nordic manufacturers lead on cyber hygiene, scored 5/10 against Detectify’s ideal buyer. Thought-leadership or brand post with no product pitch, not a demand-gen ad; judge it on brand lift, not buyer fit.
Most critical vulnerabilities stay open for more than 90 days, scored 8/10 against Detectify’s ideal buyer. Universal, market-agnostic stat lands directly on the ICP's remediation backlog pain with hard proof and a clear read-the-report pull.
UK financial institutions lead on cyber hygiene, scored 4/10 against Detectify’s ideal buyer. Positive sector ranking signals no threat, giving the ICP buyer no reason to click or change behavior.
US attack surfaces grew 20% in a year, scored 7/10 against Detectify’s ideal buyer. Growth plus monitoring gap in one stat directly mirrors the expanding-attack-surface trigger, though the CTA stays soft.
US attack surfaces grew 20% in a year, scored 7/10 against Detectify’s ideal buyer. Identical creative to ad 6 with a slightly different body; same strong stat, same soft CTA, no differentiation from the variant.
Most critical vulnerabilities in the UK stay open for more than 90 days, scored 7/10 against Detectify’s ideal buyer. Specific stat lands the exposure-duration pain but stops short of connecting it to Detectify's fix.
Autonomous Pentesting API Vulnerability Scanner, scored 8/10 against Detectify’s ideal buyer. 'Exploitable vulnerabilities' and 'payload-based scanning' hit the ICP's core need to prove real exploitability.
Find Exposed Assets First Scanner, scored 8/10 against Detectify’s ideal buyer. 'Before attackers exploit them' urgency and free trial CTA align tightly with attack-surface discovery buyers.
Web App Vulnerability Assessment Tool, scored 6/10 against Detectify’s ideal buyer. PCI compliance angle narrows appeal and the headline is generic category copy with no differentiator.
Autonomous Pentesting Application Security Tool, scored 8/10 against Detectify’s ideal buyer. 'Exploitable vulnerabilities' plus 'payload-based scanning' directly match the ICP's false-positive and real-exploitability trigger.
Find Exposed Assets Discover Shadow IT, scored 7/10 against Detectify’s ideal buyer. Shadow IT hook targets the unmanaged-asset blind-spot pain well.
Vulnerability Assessment Web App Scanning, scored 6/10 against Detectify’s ideal buyer. PCI ASV framing is too compliance-narrow for the broader attack-surface ICP and the headline is category-generic.
Better Than PentestGPT Think Like Hacker, scored 9/10 against Detectify’s ideal buyer. Competitor comparison hook, hacker-payload proof, and 'free in 3 mins' CTA together nail the ICP's exploitability and low-friction triggers.
Hacker and AI Powered Security, scored 7/10 against Detectify’s ideal buyer. Hacker-payload framing and bug-bounty credibility land well.

See Detectify’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.