Where Descript's ads lose the buyer

Descript is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.7 out of 10, and 0 ads need fixing. Each ad below is one of Descript’s real live creatives, read straight from the ad libraries.

Descript’s live ads, scored against their buyer

• Producer to storage to editor to review to publish = five handoffs, five chances, scored 8/10 against Descript’s ideal buyer. Workflow-fragmentation pain lands precisely on the ICP, but copy cuts off before the payoff.
• One hidden cost in a lot of workflows that AI tools should help reduce is coordi, scored 7/10 against Descript’s ideal buyer. Before/after workflow visual is highly specific to the ICP but the text hook is abstract and buries the point.
• Video that actually scales. Learn more., scored 8/10 against Descript’s ideal buyer. Concrete AI-in-workflow demo with a real task example and clear CTA earns the click from content teams.

See Descript’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.