Where Descope's ads lose the buyer

Descope is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 0 ads need fixing. Each ad below is one of Descope’s real live creatives, read straight from the ad libraries.

Descope’s live ads, scored against their buyer

• Set up SAML and OIDC SSO without writing auth code, scored 8/10 against Descope’s ideal buyer. Specific time claim and visual workflow make the dev-time payoff instantly credible.
• 🤖 SSO for your agents We're delighted to announce Cross-App Access (XAA) suppor, scored 6/10 against Descope’s ideal buyer. Agentic identity angle is on-trend but announcement framing buries the buyer pain entirely.
• Ship enterprise SSO without an auth sprint, scored 7/10 against Descope’s ideal buyer. Creative shows the product clearly and the hand-built pain is real, but 'visual identity journeys' is jargon that slows the click.

See Descope’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.