How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Demandbase's ads lose the buyer

Demandbase is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 13 ads need fixing. Each ad below is one of Demandbase’s real live creatives, read straight from the ad libraries.

Demandbase’s live ads, scored against their buyer

ABM Starter Kit, scored 5/10 against Demandbase’s ideal buyer. Asset is relevant but 'foundational elements and best practices' is too generic to earn a download.
Free Account-Based GTM Certification – Limited Time Offer!, scored 6/10 against Demandbase’s ideal buyer. Struck-through price anchors the free offer well, but the skill outcome stays vague for a senior buyer.
Zero outbound opportunities to $3.6 million in pipeline in a single year. That's, scored 7/10 against Demandbase’s ideal buyer. Named customers, a concrete pipeline number, and real speakers make this a compelling event draw.
One account. One complete picture., scored 6/10 against Demandbase’s ideal buyer. Sharp pain framing in the body but 'Download Guide' lands with no preview of what the guide contains.
Standalone AI tools can’t fix a disconnected GTM motion. Learn how Demandbase AI, scored 7/10 against Demandbase’s ideal buyer. Strong provocative hook and ebook title on the creative preview together justify the download ask.
Congratulations to Hunter Dennis at AlphaSense , our first-ever Sales Superstar , scored 4/10 against Demandbase’s ideal buyer. Award celebration lacks buyer anchor; feels internal, not memorable.
A truly connected GTM motion requires unified context. See how Demandbase AI bri, scored 6/10 against Demandbase’s ideal buyer. Sharp pain framing in the body but 'Download Guide' lands with no preview of what the guide contains.
AI is only as powerful as the ecosystem it activates., scored 7/10 against Demandbase’s ideal buyer. Strong provocative hook and ebook title on the creative preview together justify the download ask.
A Must-Read on ABM Strategy - Campaign Ideas & Best Practice, scored 5/10 against Demandbase’s ideal buyer. Query-relevant topic but 'the only book you'll want' is an unbacked superlative that weakens the offer.
GTM Strategy B2B Benchmark Study, scored 6/10 against Demandbase’s ideal buyer. Asset offer is relevant but body copy is vague and the outcome of downloading is unclear.
Named ABM Leader By Gartner, scored 6/10 against Demandbase’s ideal buyer. Gartner proof is strong but 'only pipeline AI platform' claim is vague and the CTA is missing.
Sales Intelligence Playbook, scored 5/10 against Demandbase’s ideal buyer. 'Game-Changing Data' is a generic hook and the body typo undercuts credibility on a high-intent query.
ABM Resources Demandbase Official, scored 5/10 against Demandbase’s ideal buyer. 'Best way forward for revenue-producing team' is a category claim with no specific proof or outcome.
Market Segmentation Strategy Playbook, scored 4/10 against Demandbase’s ideal buyer. Headline repeats the query keyword but body is padded filler with no specific outcome or reason to click.
250+ Pages GTM Best Practices, scored 6/10 against Demandbase’s ideal buyer. Specific page count and 'Download the Free eBook' sitelink are strong but 'most comprehensive ever' is an unbacked superlative.
Pipeline AI Platform Book Demo, scored 6/10 against Demandbase’s ideal buyer. Gartner sitelink and 'Built for Full Buying Teams' add credibility but the main value claim stays generic.

See Demandbase’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.