How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Default's ads lose the buyer

Default is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 9 ads need fixing. Each ad below is one of Default’s real live creatives, read straight from the ad libraries.

Default’s live ads, scored against their buyer

Default helps Rho's reps bank more commission., scored 7/10 against Default’s ideal buyer. Named customer proof and routing plus booking in one platform lands the core ICP pain clearly.
XBOW validates the exploits, Default validates the leads., scored 6/10 against Default’s ideal buyer. Clever parallel structure is memorable but XBOW is a cybersecurity niche that dilutes ICP relevance for RevOps buyers.
Henry Schein One's reps earn more with Default., scored 5/10 against Default’s ideal buyer. Dental software customer is far outside the B2B SaaS and fintech ICP, weakening relevance for the target buyer.
Default helps XBOW's reps make more money., scored 7/10 against Default’s ideal buyer. Named customer proof and routing-plus-booking mechanic land well, but 'make more money' speaks to reps not RevOps buyers.
Default helps Ashby's reps make more money., scored 7/10 against Default’s ideal buyer. Named customer and instant-booking mechanic are credible, but headline targets reps not the ops buyer holding the budget.
Default helps Newsela's reps win more districts., scored 6/10 against Default’s ideal buyer. Vertical-specific framing is clever but Newsela sells to K-12, a stretch from the B2B SaaS and tech ICP, diluting relevance.
Dentrix books the patients, Default books the meetings., scored 6/10 against Default’s ideal buyer. Clever analogy earns attention but dental-practice context sits far outside the B2B SaaS and tech RevOps ICP.
Automate Newsela's inbound motion with Default., scored 6/10 against Default’s ideal buyer. Ops-language headline is closer to the buyer role, but Newsela's K-12 vertical is a weak fit for the core B2B SaaS ICP.
Default automates inbound for Henry Schein One., scored 6/10 against Default’s ideal buyer. Inbound automation framing hits the ops buyer, but dental-software vertical is a poor fit for the B2B SaaS RevOps ICP.
Default helps Nooks' reps make more money., scored 7/10 against Default’s ideal buyer. 'Fewer leads lost, more deals closed' sharpens the pipeline-leakage pain, but headline still speaks to reps over ops buyers.
Default helps CrowdStrike's reps make more money., scored 7/10 against Default’s ideal buyer. CrowdStrike name signals enterprise credibility and fast follow-up on hand-raisers is a real ops pain, but buyer role is off.
Default helps EvenUp's reps sign more firms., scored 7/10 against Default’s ideal buyer. Named customer proof and routing-to-calendar mechanic land well, but outcome stays rep-level, not ops-level.
Ashby books the interviews, Default books the meetings., scored 6/10 against Default’s ideal buyer. Clever parallel structure earns attention but Ashby is an ATS, making the customer proof feel off-ICP for RevOps buyers.
Nooks connects the calls, Default connects the leads., scored 7/10 against Default’s ideal buyer. Parallel hook is crisp and inbound routing mechanic is on-pain, though no enrichment or ops-stack proof is shown.
EvenUp moves the cases, Default moves the leads., scored 6/10 against Default’s ideal buyer. Parallel structure is readable but the legal-tech customer reference dilutes relevance for B2B SaaS RevOps buyers.
Automate EvenUp's inbound motion with Default., scored 7/10 against Default’s ideal buyer. Direct action headline names the exact motion RevOps owns, but EvenUp as proof is a legal-tech outlier for the ICP.
Newsela grows the readers, Default grows the pipeline., scored 5/10 against Default’s ideal buyer. Newsela is an edtech company, a segment outside the B2B SaaS and fintech ICP, weakening the proof point significantly.
Automate Ashby's inbound motion with Default., scored 7/10 against Default’s ideal buyer. Territory routing and out-of-office logic are specific ops pain points, but Ashby as an ATS reference is borderline ICP.

See Default’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.