How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where deepset's ads lose the buyer

deepset is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 4 ads need fixing. Each ad below is one of deepset’s real live creatives, read straight from the ad libraries.

deepset’s live ads, scored against their buyer

Future-proof your AI system with Haystack, scored 8/10 against deepset’s ideal buyer. Anti-lock-in message with Bosch/Airbus proof lands squarely on the ICP's core fear.
Your AI pilot works. Now what?, scored 7/10 against deepset’s ideal buyer. Bosch at 600 users across 120 plants is compelling proof, but event CTA limits immediate demand capture.
Optimize your AI budget with Haystack, scored 6/10 against deepset’s ideal buyer. Cost-optimization angle is real but secondary to the ICP's sovereignty and governance priorities.
Keep your options open with Haystack, scored 9/10 against deepset’s ideal buyer. Hits every ICP nerve: air-gapped deployment, open weights, self-hosted data, and named enterprise proof points.
Orchestrate AI on your terms, scored 7/10 against deepset’s ideal buyer. Orchestration flexibility message lands well but stops short of sovereignty or compliance language the ICP demands.
AI sovereignty has become a mainstream enterprise priority. But the conversation, scored 6/10 against deepset’s ideal buyer. Production-grade agents framing is relevant.
Govern AI costs with Haystack, scored 7/10 against deepset’s ideal buyer. Step-level cost tracing is a real technical hook but cost angle is secondary to governance and sovereignty for this ICP.
Control your AI spend before your CFO complains, scored 6/10 against deepset’s ideal buyer. ROI and cost framing resonates with budget holders but misses the compliance and sovereignty pain that drives this ICP.
Build on an open foundation with Haystack, scored 9/10 against deepset’s ideal buyer. Inspectable agent graph, runtime guardrails, runs anywhere on your infrastructure, directly mirrors the ICP's non-negotiables.
Explore what it takes to get AI into production, scored 8/10 against deepset’s ideal buyer. Governance control layer with Access, Audit, and Monitor mapped to production is exactly what regulated buyers need to see.
Build your harness with Haystack., scored 7/10 against deepset’s ideal buyer. Model routing and cost efficiency are real engineering pains but the ad skips sovereignty and compliance entirely.
Control your agent harness with Haystack, scored 7/10 against deepset’s ideal buyer. Harness control angle lands for AI engineers, but governance and sovereignty pain go unaddressed.
Keep your options open with Haystack, scored 9/10 against deepset’s ideal buyer. Air-gapped deployment, open weights, on-prem data, and named enterprise logos hit every non-negotiable for this ICP.
Control your agent harness with Haystack, scored 7/10 against deepset’s ideal buyer. Harness control angle lands for AI engineers, but governance and sovereignty pain go unaddressed.
Build your harness with Haystack., scored 7/10 against deepset’s ideal buyer. Model routing and cost efficiency resonate, but the no-rebuild promise in the text line is stronger than the creative delivers.
Evolve your AI stack on your terms with Haystack, scored 8/10 against deepset’s ideal buyer. Sovereignty framing with the regret statistic directly names the ICP's vendor-lock-in fear, though the creative grid lacks label specificity.
Get long term ROI from AI systems with Haystack, scored 6/10 against deepset’s ideal buyer. Cost control is a real pain but leads with CFO framing, not the architectural lock-in angle that drives this technical ICP.

See deepset’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.